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Comenzábamos la semana pasada publicando una noticia que hacía mucho tiempo que no se producía en el mercado español de bricolaje: la llegada de un nuevo operador. Y nada menos que desde Malasia. Parece que Mr.DIY quiere entrar en Europa por España. Aunque haya elegido, para ello, una ciudad tan sorprendente -por inusual- como Talavera de la Reina (Toledo).
When you imagine the entrance of a new chain in our country, you always think of the Levante area or in large cities.But, on the other hand, Mr.DIY has decided to open his first store in a city in just over 83.000 inhabitants.Where, by the way, there is a Leroy Merlin Compact (former DIY AKÍ), 3.000 m2.And how will that first point of sale be?
We know little about MR.DIY, since we have not seen any of his establishments in person. Lo que sí conocemos, porque ellos mismos lo cuentan en su web, es que sus tiendas son pequeñas, con una media de 900 m2. La de Talavera todavía será más pequeña: algo más de 500 m2.But its ambition is great: to become "the world's largest home equipment brand".They say it themselves.
The MR brand.DIY
This Asian chain was born in 2005, so it is a recent operator.According to your own data, it already has 1.600 stores, located in Malaysia, Singapore, Thailand, Brunéi, Indonesia, Philippines, Cambodia and India.At the end of last year he opened his first store in Turkey, where in just over three months he has managed to inaugurate six establishments.
Y ahora entra en España. El local de Talavera abre sus puertas este miércoles, 26 de enero, aunque los responsables de Mr.DIY en nuestro país, con los que hemos intentado ponernos en contacto en repetidas ocasiones, todavía no han querido aportar ningún detalle de sus planes de expansión.
As for the product range, five main categories are structured, of which three are directly related to our market: hardware, home-decoration and electricity.The other two important categories for the chain are stationery and sport.To them are added toy store products, car accessories, jewelry and cosmetics.In short, too much mixture.
How all this is conjugated in a relatively small space we will check in a few days, when the Talavera store is launched.Meanwhile, on the MR International Website.DIY A Virtual Tour can be performed by his flagship store (in Kuala Lumpur, capital of Malaysia).In it you can see that its own brand predominates, although it also works with firms such as WD-40, Philips, Energizer or Häfele.
A mere bazaar?
Although it offers a general bazaar sensation specialized in DIY and hardware store, MR.DIY seems to be in a upper step.In fact, on its website it is ensured that the products of its brand have been designed with the “highest quality at reasonable prices, accessible to all”.
And he continues to say: "We work directly with renowned manufacturers and world leaders to manufacture products that comply with industry standards, such as AENOR for electrical products, thinking about the safety of consumers".
When we visit it in person, we will publish a wide report and we will tell you our perception of this new chain.Meanwhile, I would love to give me your opinion on whether the implantation of MR.DIY will succeed in Spain.
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