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This mini Jacquemus bag that costs 16 thousand pesos is disturbing the networks

French designer Simon Porte Jacquemus is the hot topic in the fashion industry. His style lies in minimalism, maximalism, asymmetry and deconstruction to conceive his aesthetic rooted in the French style.

He is self-taught and his creativity is born, that is why his brand has a differentiator that has made him become one of the most popular firms of the moment.

His Le Sac Chiquito has been one of his most successful products and is therefore always out of stock. This will surely be more noticeable after the reach that social networks are giving it for a new proposal, an even smaller bag.

He costs between 400 and 800 dollars (about 16,000 Mexican pesos), depending on the model, and this seems crazy to those who joke on Twitter that a Pica Fresa from the Vero brand will fit.

For his new fall/winter 2019 collection, titled “La Collectionneuse”, he presented his smallest bag to date at Paris fashion week.

The designer himself posted a post on Instagram questioning whether it was a bag designed for a ring.

He knows that he has disturbed social networks about the idea of ​​​​such a small bag and will not miss the opportunity to further promote its virality and reach the screen of those who did not yet know it in the world.

The strategy

Luxury has adapted to consumers' need to be surprised. Let us remember, for example, the latest Balenciaga garment, which stood out for having a shirt sewn on it and which is sold for $1,200 (approximately 23,000 pesos).

One of his coats, priced at $9,000, was highlighted on Twitter. Beyond the fact that it is about various garments mounted one on top of the other and the price, it was related to Joey from Friends.

luxury in the world

Louis Vuitton remains in the number one position as the most valuable luxury brand in the world and also as the third fastest growing luxury brand in the category, +41% and a value of 41.1 billion dollars, according to the BrandZ Top ranking. World's 100 Most Valuable Global Brands announced by WPP and Kantar Millward Brown.

The second most valuable brand is Hermès, followed by Gucci, Chanel, Rolex, Cartier, Burberry, Prada, Dior and Yves Saint Laurent. All, pampered in an industry in which more than just quality is demanded every day.