Jimena von Knobloch, the designer behind Appe the Appeemia, the small jewels that triumph

Mariela, un bebé de un mes, marca la agenda de Jimena Von Knobloch, directora creativa de Apodemia. «Ahora los horarios se han hecho más difusos, cuando ella duerme aprovecho para trabajar», explica. De hecho, no ha dejado nunca de hacerlo. Jimena ya contestaba los e-mails desde la habitación del hospital donde dio a luz.

No maternal casualties, where appropriate, a classic in the life of the entrepreneurs.One day in Jimena's life can be very varied: from managing the opening of a new store to design pieces of upcoming collections, going through coordinating work teams.Of course, in the time of the COVID-19 it has responsibly restricted the exits.«In other times I would go to choose pots for a store, I would have a meeting in the office...", bill.

Jimena and her husband, Jaime Landeta, founded the brand in 2013.They took the name of a butterfly because they considered that the behavior of this perfectly reflected their own eagerness for overcoming.In the case of this professional and sentimental couple, which began being an opuitum in a 15 -square -year -old showroom on Fernando VI Street in Madrid is today a company that employs 70 people between stores and offices, and which has 15 points of saledistributed throughout the national territory.The last, in Pontevedra.And as adventurers that are, the founders now consider a new challenge: fly to the international market shortly.

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In many ways, the company is an extension of Jimena."Design all my pieces following my own experiences and trips, and that also influences my way of understanding and living fashion," he says.Define his style as a casual, although he does not forget the small details."They are the ones that make the difference," he adds.

For the day he usually play and mix small earrings next to different rings, "I like to create fun combinations"."If I want to fix a little more, I make a low bun, I make up, always something discreet, and I look for some earrings that stand out, the most important piece for me," he adds, an choice that we check during the video call of the interview.Of course, your wedding ring is never removed (of course, from Apodemia).

The afternoon fall finds Jimena on the street, with Mariela and her dog, Flea.It is one of the few outdoor pleasures that the creator is allowed, "my great moment of disconnection," he shares.One of those other jewels of life.