Si pensábamos que ya conocíamos todos los formatos de productos cosméticos no estábamos en lo cierto. Hace años que algunas firmas apostaron por productos de belleza en polvo pero hasta ahora no conocíamos todos sus beneficios. El formato importa, y mucho, y enseguida vas a saber el por qué. Pero antes, debes saber que la cosmética en polvo no se aplica directamente sobre la piel como hacemos con el maquillaje. Son productos que vienen en forma de polvo pero que deben ser activados de una forma u otra antes de uso.
It is an authentic ritual divided into two phases.Powder for the main and liquid asset for another ingredient cocktail.Both must be combined to be able to take it to the skin.And, although at first it can be somewhat uncomfortable and not suitable for lazy, it is a comfortable format to travel, with multiple benefits for the skin and for the planet.
First, there is a part of sustainability that responds to why some brands such as Dermalogica, Rowse or Minawa have opted for this option."Currently, many of cosmetic products contain up to 95% water.However, by eliminating water from our formulas, it is possible to reduce the size of the products and their containers, which allows optimizing space in their storage and consuming less fossil fuels during transportation in turn releasing less CO2 ", they explain from Minawa.
Another advantage has to do with the conservation of products to better preserve their ingredients.An idea that makes special sense when we think of more unstable assets, such as vitamin C, which is easily oxidized by being exposed to sunlight or air and often requires opaque containers to preserve the formula.By offering vitamin C powder, its benefits are better preserved until the exact moment of use, when the user active in contact with another ingredient cocktail.
If you have little time and patience for a beauty routine that requires the mixture of assetswith which you start in powder cosmetics.