Beauty products: Hispanic brands that we always love

The story of Lora Arellano began with a unique vocation for makeup, which led her to accept a job as a saleswoman in the Nordstrom beauty area;Her passion allowed her to share her creations with a large number of followers on Instagram, while she created a plan to launch her own cosmetics brand.After a few years of getting a great reception in social networks, Arellano captured the attention of singer Rihanna, which finally catapulted her to success and, associating with Dana Bomar, a former workmate, created the brand Melt Cosmetics.

Elaluz products

The story of Camila Coelho, founder of Elaluz, started when she was only six years old: at that time, she decided to create her own red lipstick to take the passport photo, with the help of her grandmother's recipes.The rest is history;Currently Elaluz, whose name in Portuguese means "she is light", sells products to highlight beauty, under the slogan that quality and efficiency have been strictly proven.

Beautyblender products

From Mexican ancestry, Rea Ann Silva has already gone down in history as one of the most successful Hispanic businesswomen of all time, managing to overcome adverse situations that led her to look for new job opportunities.Thus, the woman, who someday had the goal of being an illustrator, created since 2002 a makeup sponge that had a great reception among her clients;Today, her company is projected to sell, only this year, more than $ 200 million in products.

Curls bomb

The care of the curls, especially within the Afro-Dominican community, is an issue that has gained great relevance and that is found as a priority of Lulu Cordero, creator of Pump Curls.Cordero, who in his childhood suffered from alopecia, raised the commitment to create organic products that favored the capillary nutrition of people with curls;Starting in 2019, its products are already within the public's favorites.

Nopalera

Nopalera is a cosmetics brand founded by Sandra Velasquez, who also serves as a mentor of emerging companies;Since 2020, Velasquez has worked to boost the creation of organic beauty products, which she sells through her website and retail stores.Currently, there are more than 300 distributors who have nopalera products, including the prestigious Nordstrom store;In addition, she has been interviewed by media such as Telemundo and NBC.

Vamigas

The vamigas beauty brand mission is overwhelming: decolonizing the beauty industry to create a brand that contemplates the manufacture of products for all types of textures and skin colors.Founded by Christina Kelmon and Ann-Murray Dunning, Vamigas specializes in skin care products, importing products from Latin American countries to use them in their formulas.

Midas Cosmetics products

Midas Cosmetics is an independent brand created in 2018 by Rocio Nuñez, an Afro-Latin businesswoman dedicated to the creation of vegan and free products of animal cruelty.Inclusion is one of its main objectives, promoting the celebration of all skin types with the creation of products such as face powders, eye and lipstick shadows.

Dominique Cosmetics

Like other success cases, the story of Christen Dominique, founder of Dominique Cosmetics, began with the creation of YouTube content, which generated positive acceptance and raised the opportunity to create her own business.Since she was a girl, Christen Dominique decided that her path was makeup and cosmetics, seeing them as an opportunity to increase people's safety.

Rare Beauty products

Rare Beauty is one of the most successful brands on the market, having as the main face its founder, the successful singer and actress Selena Gomez, who launched her first campaign in 2020.Rare Beauty has expanded the sale of its products to countries such as Australia, and has a wide catalog of lipstick, eye shadow palettes, powders and makeup accessories.

Cai for me

Ralph Mandail is the founder of the CAI cosmetics brand for me, a company dedicated to the creation of adaptable and favorable formulas for all types of skins, especially from the members of the Hispanic community.Cai products for me are free of animal cruelty and offer benefits such as high quality and an accessible price, in addition to having versions for all skin tones.

Alamar Cosmetics

Immigrant of Cuban origin, Gabriela Carrillo chose the name of her hometown, Alamar, to name her cosmetics brand.Since 2017, he has gained great popularity among the Hispanic community, especially from Miami, the state where he has lived since the three years of age.For many years, Gabriela Carrillo served as a freelance makeup artist, creating formulas to highlight beauty, empowerment and Hispanic heritage in all its products.

Rebel queen

Founded by Regina Merson, Rebel queen is a brand of cosmetics that has as a target audience the Latin community in the United States.Its main points of sale are its own website and walmart.For Merson, the most important thing is to celebrate the duality between the unique and "real" (queen) qualities and the empowerment to break schemes through beauty products (rebel).