Ariana Grande is a cartoon in her new perfume
Ariana Grande belongs to the numerous list of musical stars who decide to extend their influence to the beauty and cosmetics industry. Unlike Rihanna, Lady Gaga, Selena Gomez and others of her colleagues, her project is not focused on the sale of makeup or skin products, but includes exclusively a collection of fragrances.
Today, the interpreter of Thank You, Next expands her empire and announces the launch of her sixth personalized perfume: REM With a unique aroma that she designed herself, it was the subject of a media stir for its impressive and innovative packaging, which includes an animated illustration of pop singer
In the fun futuristic drawing, Ariana is dressed as an intergalactic warrior in the style of her Break Free video clip, where we can see her fighting against an alien invasion. "In my dreams I'm always the version of myself that I was in the Break Free video. I've always wanted to spend more time in that universe being that character, so maybe that's what I'll do."
The fragrance will go on sale in mid-August at Ulta Beauty stores, and it promises to break all kinds of records just like her previous products did. After the precipitous success of Cloud, whose cloud-shaped packaging was inspired by her tattoo, the commercial future of REM is most optimistic.
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Parallel to her musical and business facet, Ariana Grande managed to establish herself as a true style icon. A fan of knee-high boots, oversized jumpsuits and sweetheart crop tops, she stays true to her fashionista fetishes and refuses to be swayed by the latest trends, as long as they go against the foundations of fashion. her original wardrobe.
Her most unequivocal hallmark of identity is a tight semi-updo with a long and wide ponytail, which she wears both on and off stage, without exception. As for her most common beauty looks, the cat-eye liner definitely takes the podium, followed by false eyelashes with volume and lipsticks in nude tones.
On her birthday last year, the artist set the trend with a groundbreaking lash make-up, which featured shimmering appliqués in pastel colors and complemented her eccentric floral wardrobe. In the current context of the pandemic, and the consequent rise of face masks, her eyes reaffirmed her leading role in the make-up routine: and who better than Ariana Grande to tell us what is coming.
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