She quit her job to fulfill her dream: today she is the queen of perfect skin and has her own line

His eureka moment was a Twitter thread. Prior to that, Daniela López worked as a surgical instrumentalist and was keen on reading and researching skin care ever since she was diagnosed with rosacea.

In June 2019, he put together a thread on economic and national products on the little bird's social network that went viral. He noticed that there was interest and little knowledge on the subject and that gave him the foot to start to upload content related to the skincare world to her Instagram.

She studied to become a professional, soon became a reference in this niche and since the end of 2020, she has been dedicating herself full time to Dadatina -her name in the networks that was born from from his nickname Dada'.

"It was just in March that I rented my own studio, I settled in, I set a work schedule and days in which I record content and others in which I reply to messages. Now I have a detailed and organized schedule" , tells in a talk with APERTURA.

Although Instagram started as his place, where he posted product reviews and cleared up doubts, now he says he wants to focus on YouTube. "There you have a much larger scope and I feel that I can expand on topics that require more depth," she explains. "I want to create a good skin care platform in Argentina, I think it is something that is not very explored".

And he remembers his first video on the platform: "I started filming with my cell phone, with my bedside lamp and sticking my phone to a stack of books to use it as a tripod". He now invested in a light ring, tripod, digital camera and professional microphone.

But networking is not her main avenue of monetization, as her most important business is her line of skin care products (serum, cleansing gel and cleansing oil in association with ACF. "Buying them is the way to support myself. This year I am going to continue expanding the line," he says.

Add to this the sales of his book Real Skins' - "I'm starting to write a more complex one" - and the campaigns with brands, such as La Roche Posay, Nivea, L'Oréal and Garnier. "I used to work with brands that told you what to upload but I decided not anymore. If it's forced it shows and people don't choose it, it's better when brands adapt to what the creator creates. Today I only work with brands aligned to what I do and the target of my community".

López assures that she is in the process of making Dadatina a brand. What is missing? "Time and that more people know the products", she sums up. And he anticipates: "For 2022 I am working on a collaboration that is not skincare and I think it will finish closing that."

In addition to campaigns, she also works side by side with companies offering her services as a consultant, for example, for marketing departments or salespeople in pharmacies. "They offered me a job at one of these companies but they I said no because today I am building this and I want to see where it goes," he says.

The consulting service is offered by Patricia Fernández -@amadorablog-, with whom she also makes the Cosmeleaks podcast.

Another of the platforms she has her eye on in 2021 is Twitch, where she broadcasts analyzing celebrity routines and even conducts interviews, as was the case with Eugenia "China" Suárez. "I like being able to connect live with my community and have it be informal and fun," she adds.

And he concludes: "Everything I think about is always digital. I think that's where the trend goes and I'm not interested in television because it's a complex and aggressive world." "Some platforms are complicated and the algorithms are specific. For example, Instagram likes videos more than posts right now and it's hard to adapt to what the platforms ask of you. It's complicated but it doesn't fit another option".

The original version of this note was published in issue 323 of Apertura magazine.