blog details

  1. Home
  2. Body care
  3. Nusa, the 'practical cosmetic' project that triumphs from Elche and is accelerated by shuttle

Hot Articles

Category

Nusa, the 'practical cosmetic' project that triumphs from Elche and is accelerated by shuttle

ElcheThe Ilicitanaevelyn Navarro entrepreneur has found a key to daily skin care, which seems simple but is not so much in a market full of increasingly specific cosmetic products.For a year there is Nusa, a brand that is based on skin care products in solid and bar, sustainable, and, above all, practical and require a very simple use routine.This concept of care that satisfies those who do not want to spend much time in front of the mirror and that, in addition, are "Travel Friendly" because they occupy occupy little space and are not liquid, not only has conquered an online clientele number that grows by days for days, but he has also done it to the Shuttle Accelerator, which has selected this startup from Elche among the 70 innovative firms that will boost for several months in their last call.

Time savings in daily care was essential in Nusa's original idea.And Evelyn Navarro tells it to Alicante Plaza."This project was born to solve two personal 'dramas; that I am a person who travels a lot for work and leisure and, on the other hand that, although I like to take care of myself I am very basic in cosmetics and the long care routines do not hook me, everythingIt has been very complicated. "Therefore, she says Navarro, she was frequently with the obstacles to carry a liquid limit, which sometimes also spilled, or that she could not pass at airports.On the other hand, she felt overwhelmed with the amount of specific products to take care of her skin.

Nusa, el proyecto de 'cosmética práctica' que triunfa desde Elche y es acelerado por Lanzadera

In this way, in 2017 it began to glimpse the idea of ​​creating Nusa after encountering a Korean cosmetic product, in Stick, of great quality and that resolved, for its effective . "Then I realized that in Spain there was nothing the same at that time, and I got down to work to create it," says the Ilicitan entrepreneur. The result of his project, today, is that of sérums and facial moisturizers that comply that flee from the multitude of containers. She also uses a recyclable packaging and the only plastic used - that of the container - is totally recyclable. In addition, although she shares accessories and other solid soaps on her website, her star products are three, which she normally sells together in pack - although they can be obtained individually - and that are a cleaner, an exfoliant and a serum. "It is an easy routine, suitable for all types of skins and in that format that occupies less space."