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Natana, a commitment determined by conscious, natural and effective cosmetics

Conscious, natural, vegan and effective cosmetics is Natana's bet in the cosmetics market to make their way in the Conscious Beauty movement.It is presented with products formulated by the company itself sustainably and in five of them incorporates a natural asset based on the circular economy, that is, from by -products, in this case of the fermentation of the wines grape of L’Empordà.

Natana's commitment is double, both with its clients and consumers and with society.The brand shows from the beginning the will to use natural assets in its products obtained by circular economy (UPCyCling).“We mainly address those people who, although more and more natural, sustainable and social values, at the same time also claim to be effective, since natural cosmetics alone is not effective enough for care for careof the skin, ”says Laura Berzal, co -founder of the company.

Natana creates quality and effective products without giving up maximum naturalness in cosmetics.“Unfortunately, the natural cosmetics alone did not give me the effective% to 99%, ”says Laura.

Natana joins the Conscious Beautyla Movement, is committed to being recognized in the so -called conscious cosmetic or "Conscious Beauty", a movement that is based on the will to have a positive impact on society and not only who consumes it.“Natana feels united to a series of values in favor of people and sustainability, hence we have decided to adhere to the UN Sustainable Development Goals by 2030.We are especially motivated to promote education projects in nearby fields and our community, ”says Roger Guasch, co -founder of Natana.

Natana, una apuesta decidida por la cosmética consciente, natural y eficaz

Natana products are designed under the concept "less is more" and are elaborated cold thus minimizing the carbon footprint to the maximum during manufacturing.In addition, one of the most innovative is the powdered facial cleaner soap manufactured under the concept "waterss", that is, minimized water use.

Following this same line of commitment, Natana focuses research and development for the obtaining and use of natural assets in the UPCyCling-Circular Economy-.Natana's first asset obtained through this process comes from the first grape fermentation for the elaboration of wine, the so -called "Lees Concentrated".These poses (lías) are by -products that are usually used as fertilizer and Natana uses these sludge turned into a postbiotic rich in antioxidants for skin care finding there the desired efficacy.

The collaboration with the “Vins de Taller” winery of L'Empordà has been vital for this process and from Natana it is already working for 2022 in the creation of new products of products, progressively, which will have an asset obtainedof other by -products such as those arising when preparing oil, in this case with origin in Andalusia."In Spain there are world reference elements and obtaining high -value -value products can also have significant recognition and helping the economy after this pandemic," says Roger Guasch.

Natana seeks to "democratize cosmetics '' because" we believe that good cosmetics is synonymous with health and well -being and at birth as a digital native brand we will arrive in a simple, fast and comfortable way to the final consumer with very competitive prices, "says Laura Berzal.

On Natananacida officially in Barcelona in 2021 as a digital native brand with its own e-commerce, it is a cosmetic and personal care company framed within the movement called Conscious Cosmetic or “Conscious Beauty”.

The project, which has been designed since the beginning of 2020, is led by its two co -founders, Laura Berzal and Roger Guasch.Berzal treasures a long marketing career.His motivation in using natural cosmetics and at the same time is effective was the initial basis of the project he has developed with Guasch, who has extensive training in the field of chemical engineering and has been linked to the pharmaceutical and cosmetic sector during his career during his careerProfessional as well as an experience dilated in business management leading significant projects.

Next to them there is a professional team that has allowed to elaborate their own formulas and obtain their first natural asset from the circular economy.Natana launches its first seven products in October 2021 and with a forecast to follow in 2022 with eight other products to quickly expand its offer.