Tips for making money with resale of luxury items

1. Paco Vega

Second -hand fashion is not only a way to get luxury items at a lower price.Also, it can be a way to earn money if those most iconic pieces are bought which are most desired.Thus, the Platform for the sale of Fashion Products Lyst has prepared a report that has identified a series of factors that help invest (well) in fashion from the prism of the resale.

The rise of second -hand luxury websites, spurred for a growing concern for the sustainable, is giving way to a new consumption phenomenon within the fashion industry: purchase as an investment.The potential resale value is today one more component in our purchase decision.Signature bags, watches or limited editing sneakers are some of the most popular second -hand fashion categories, which can even offer benefits.

Thus, Lyst has analyzed its fashion search data among six million fashion items from more than 12,000 online stores, and has compiled information from second -hand luxury platforms to determine what are the items that could be revalued.

Identify trends on the flight

The bags are one of the most volatile items for resale.The trick is to detect when interest begins and invest when resale prices are not yet in the clouds.This is the case of the Saddle de Dior model.The brand decided to relaunch it on Instagram in July 2018 (point A shows that peak of popularity in Lyst).Then it could be a good time to buy an old model.In December Kylie Jenner took it in public (point B in the graph) and the interest in the model shot.

Something similar happened with Bottega Veneta, the interest in the brand in Lyst did not begin to take off until the media coverage over Daniel Lee, the new creative director (point C in the graph) started.

Look at what the Kardashian carry

What began as a way to increase the exclusivity of his closet has resulted in massive trends and revival of rescued garments from the 90s. The sisters were during the last year the precursors of the return of the Lago de Fendi, and his vintage looks ofThe firm caused an interest in the brand that in December 2018 registered a rise of 155% year -on -year.When in February 2019 Kim Kardashian chose a vintage Mugler dress with pronounced openings, searches for the brand reached the highest peak of the last twelve months.Kylie Jenner went up to Instagram photo of a vintage gucci dress (from the time of Tom Ford) that he took for his 21st birthday, causing a 300% rise in August with respect to the previous month in searches for 'Vintage Gucci' and 'Gucci Pre-Owned '.

Know the world 'sneaker'

The resale of sneakers (or flipping) lives a real boom, creating an entire parallel industry valued at about one billion dollars.To sell for premium quantities you have to constantly inform yourself of the latest Drops (launches) in specialized accounts on Twitter and also identify the right time to sell (just after launch, or know how to wait).Standing numbers also play an important role: those of man and less common reach higher prices.

Track collaborations

Collaborations are key to getting limited offer products that can become object objects.For example, Supreme experienced in Lyst a peak of interest in March 2019, month in which collaborations with Stone Island, Timberland and North Face and the 'Drop' of the Supreme X Sneakers X Nike Air Max Tailwind 4 were launched.

Be prepared to risk

Certain items (such as a Hermés or Chanel bag or a rolex clock) are sure that they require an important initial investment.The most volatile articles, and therefore more affordable, offer the possibility of achieving greater benefits in resale.Platforms such as stockx or chronext operate as a stock market, where we can see the interest generated by the products that interest us.

Focus on certain product categories

Large bags, sneakers, bandit bag watches, wallets and coats, are in this order the most sought -after fashion categories in Lyst.The popularity of second -hand Totes is based on searches for classic luxury models such as Hermés Birkin, Goyard Saint Louis, and Louis Vuitton Neverfull.

What are the Top 10 investments in fashion?

Hervés bag

They have waiting list in Hermés' boutiques, so they represent a safe investment value.It retains, on average, from 80% to 120% of their resale value and function as a currency: it is easy to sell and liquidate its value at any time.The interest in Lyst in Hermés grows with 130% year -on -year searches in October.According to the web Varaciaire Collective, the Birkin and Kelly models of this brand are the most popular on its platform.

Any supreme article

On the Stockx web, Streetwear articles with more profit margin in resale are Supreme collaborations.A shirt with a simple logo launched by the 20th anniversary of Supreme that originally cost about 37 euros is sold in stockx for an average price of about 750 euros, 1900% more than the original price.

Rolex watch

The luxury watches market approaches the way in which the stock exchange works, with accused fluctuations of its value.According to the Chronext watches sale platform, the models that constantly increase on the original sale price are: Datejust 41, Cosmography Daytona, Submariner, GMT Master and Day-Date.The most sought -sought vintage model according to Chronext is the Rolex Submariner: until recently they were for 10,000 dollars can be sold today by the triple.

Chanel bag

The Classique de Chanel model is the second most popular in Victiaire Collective, and Media Chanel bags hold around 65% of its original price.Lyst searches for Chanel 'Preowned' or Vintage rose 20% from January to February, after the death of Karl Lagerfeld.In general, the designs of the 'Lagerfeld´ era received 17% more interest in September interannual.

Yeezy shoes

The Adidas Yeezy Boost 350 in different colors occupy the three positions of the best -selling sneakers both in stockx and in dressing collective.In Lyst a searches for these shoes were recorded at the end of the year, coinciding with the resupply of the Adidas Yeezy Boost 350 V2 model in black on November 29.Photo: Jeezy Boost 350

Gucci bag or wallet

Marmont, Dionysium, a portfolio ... All are a good investment, especially if it is part of the Alessandro Michele period, which debuted as a creative director of Gucci in the 2015 AutumLyst last year and continues to generate searches.

Nike Sneakers Limited Editions

Nike leads as the shoes brand with the highest percentage of resale, thanks to its limited editing models.The Nike Dunk Low London series, which was put on sale for 60 pounds (and only 202 pairs available), now has an average resale price of 3894 in stock X, an increase in the price of 6390%.

Burberry Gabardina

The second most popular brand garment in Victiaire Collective, is one of those classics who lives a moment of glory.However, Ricardo Tisci's Burberry is adopting the streetwear 'drops' system.The Burberry train ticket print card, which was available only 24 hours on Burberry Instagram account, was the fourth most desired man for the third quarter of 2019, according to Lyst data.

Off-White designs

Despite being a relatively young brand (7 years) Off-White has positioned itself as a new classic.In the third quarter of 2019 he returned to the head of the classification of the most desired brands in The Lyst Index, the second time for the firm in the last four Lyst Index reports.

Louis Vuitton Bag

Louis Vuitton's bags fluctuate in resale value: between 100% and 40% of the original price.However, there is always a demand for models such as Neverfull, Keepall, Speedy and Pochettes, the most popular in Victiaire Collective.Although the NeverFull 'Preowned' is among Louis Vuitton products most sought after in the last 12 months, the mini Palm Springs bacched has recently grown with an increase of 1800 % in October with respect to the previous year, indicating that we are facing apossible future icon.

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