It was in 1989, at the gates of the glorious decade of the 90s. The Berlin Wall fell, Felipe González began his third legislature, the first sex change surgery in Spain was successfully completed and this journal was born.
Then the people of Madrid did their shopping in 'Galerías Preciados' and paid with pesetas, but they don't just remember that. Today the Cuatro Caminos metro station, currently under renovation works, dawns with some "advertising jewels" from yesteryear that have not gone unnoticed.
While the most curious take photographs to remember, the nostalgic reminisce as if it were yesterday the premiere of Rob Reiner's When Harry Met Sally, one of the most influential romantic comedies in history. "I remember going to the movies with all my friends, when seeing a movie cost 'three duros,'" says a neighbor from the neighborhood.
"This has been here all my life, daughter. I don't remember seeing these ads. The people who have been lucky enough to see them today are retired," says a veteran Madrid Metro operator. "What wasn't interesting before is now in the papers," he says.
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We showed Luis, the concierge of the building located at Reina Victoria, 19, the images that circulate on the networks and he melancholy tells us about his trips on the subway, when he was barely 12 years old when he went to school in Vallecas. "In the old days, traveling by subway was exciting. There was a red lever for when you wanted to stop at a station. And, when the train had to stop, a man who was on the tracks themselves pulled a crank. Now that was out of a movie", says elated.
But, he tells us that the best of those trips were the "urban legends" that circulated in Madrid. "The Chamberí stop was the ghost station. The metro passed by but never stopped there, it was scary," he laughs.
A young biker who works in the area claims he doesn't remember those ads, but he does remember seeing A Hunt for the Red Wolf, when Gran Vía street was full of cinemas and not department stores and shops. "A great movie, that is the best of that time: the 'cubalibres' at 100 pesetas".
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