Reese's introduces its makeup line with a peanut butter flavored lipstick and “milk chocolate” shadows
Candy maker Reese's has teamed up with makeup company HipDot to offer a limited-edition line of makeup.
Beauty products include “milk chocolate” and “white chocolate” eyeshadow palettes with six shades each, two lip balms and two makeup brushes.
food and makeup
Reese's is the latest company to join the list of food brands venturing into the cosmetics industry.
Recently, Peeps partnered with HipDot for a collection of eye shadows and makeup sponges, while Chipotle collaborated with elf Cosmetics to launch an eye shadow palette, a “Make it Hot” lip gloss, a sponge set and a makeup bag.
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Jeff Sellinger, CEO of HipDot Cosmetics, said it was too sweet a deal to pass up when they found out about the opportunity to collaborate with Reese's , which has satisfied millions of taste buds for so long.
Reese's makeup collection is on sale now through Hersheyland.com, Ulta.com, HipDot.com and at Hershey's Chocolate stores.
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