Wine in increasingly sustainable containers

Ball Corporation facilities the largest manufacturer of aluminum cans for the world

If there is a container that is at the forefront in the whole world and, in addition, it lifts the flag of sustainability, the can is without place who marks the trend.We can already find in the supermarket gondolas and specialized shops white, pink, foamy and tin -red wines, one of the most versatile formats for the consumption of fresh products that also allows infinite occasions of consumption because it is super easy to transport and enjoy.

"Our container has many advantages but the most important is sustainability.Therefore, our strategy is focused on the development of highly sustainable aluminum packaging for drinks with a circular economy.We focus on the responsible management of the product to work on awareness with consumers of the impact of packaging in the environment, "begins Andrés Agnello, commercial responsible for Ball Corporation for Argentina, Uruguay and Paraguay, the largest manufacturing company ofAluminum cans in the world, who emphasizes that one of the greatest benefits of the can is energy saving and the reduction of gas emissions in its production process.

Andrés Agnello, Ball Corporation Commercial Manager

According to the last revelation made by Ball with Euromonitor (2017), in terms of recycling in Argentina, its index amounts to 79% of the cans consumed in the country.But Ball Corporation's sustainability commitment is expressed in a 2030 manifestAluminum since, according to Estevao Braga, Ball sustainability leader for the South America region, "85% of greenhouse gas emissions (GHG) are linked to the metal chain, since in the processof primary elaboration of aluminum a lot of energy is used and with recycling this energy can be reduced to 95% of the original energy ".

The figures are very encouraging, but what does it depend on that these figures can really approach the goal?"Society needs to understand that there is no more space to throw the containers in the trash, you have to look for ways to recover them.And the can is the most viable material from the economic point of view, it is what allows a higher income with less effort for the person who lives from recycling, "says Braga, who details that in countries with government incentives that promote recycling asGermany, cans of cans reach 99%.

Ball Corporation facilities

El vino en envases cada vez más sostenibles

Along the same lines, Agnello adds that "the consumer from home can have that responsibility or awareness of separation of materials, classify dry and organic waste and bring them closer to the green points.But there is also responsibility and awareness at the time of choice of products in the supermarket gondola.Many times in the wine the container ends up being the most expensive of the product and the heaviest to transport.It is not ecological or sustainable and a direct recycling is not generated but requires the segregation of different materials that cannot be recycled together.But if consumers have that awareness that we want to take wine and at the same time we can take it in a container that is sustainable and easier to recycle we will also be collaborating ".

And do consumers appreciate the sustainability of wine containers?For Agnello, the younger generations, which will be wine consumers within 5 or 10 years, will directly demand sustainability credentials, demanding not only good products but also ask how they occurred and how they chose their containers.

The Bag in Box that has a much lower energy cost than the glass bottle

If there is another container that is increasingly beginning to have more presence in the market and also underlines sustainable credentials is the Bag in Box (BIB).In recent months, new products arrived at the gondolas to offer consumers the possibility of enjoying more wine with fewer inputs such as bottles, corks, labels, etc.."Given our commitment to the environment, we decided to launch the Bag in Box that has a much lower energy cost than the glass bottle, thus reducing the impact of the cellar on the carbon footprint" begins Fernando Rovello, general manager of Bodega Piedra Negra, in Chacayes, Alto Valle de Uco (Mendoza).

Recently the winery founded by the pioneer François Lurton launched three high -end wines in Bib: Pinot Gray High Organic 2021 Collection, Organic Pinot Gray Pink 2020 and Malbec 2020 High Organic 2020 Collection 2020."We have chosen to put in this new line of wine only premium wines, made with grapes from our organic farm of the Chacayes because we wanted to propose to people who like to enjoy a high quality and organic wine the possibility of having a glass ofThis wine in optimal conditions every day "details Rovello who adds that the initial volume for the domestic market will be 10.000 BIB, but do not rule out the idea of incorporating this container into the export markets in the short term.

What other sustainable practices carry out from Bodega Piedra Negra?"We were pioneers in producing and defending organic wines and we have developed aggregate sulphites, always minimizing aggregates in our wines.We have an effluent plant (biofilter), unique in Argentina, in which the worms transform the waste of the cellar into an organic humus, later distributed in our farm.On the other hand, we have just opened our first photovoltaic solar system to supply solar energy one of our irrigation wells and we have planned to install a second system to supply energy to the cellar next year ".

And of course, if we talk about sustainable containers, glass bottles are not far behind in this transformation with the eye on conservation and in the future.Thus, more and more wineries choose more ecological and less heavy bottles, to demystify that a wine with a bottle with more glass content is equivalent to a better quality wine.

In this line, Pulenta Estate launched its new sustainable bottle design for the launch of its Pinot Gray PulentUltraviolet rays.

"Continuing with our strategy to stay committed to sustainability, this year we install 240 solar panels to generate 54% of the energy consumed in the cellar, thus promoting the use of renewable energy.After this investment, it is only natural to start looking inside our range of products what we can optimize to further deepen our policies towards the environment.This is how the decision to change the bottles of the Push line is arose for sustainable bottles, made of recycled glass.In this way we reduce our carbon footprint without compromising the quality of our product "Eduardo PulentDo not use insecticides in pest treatment, avoiding the use of pesticides and using herbicides only when it is absolutely necessary.In addition to an efficient plan of groundwater for irrigation that controls the dosage through the extraction of groundwater, the water resource from the thaw of the Andes mountain range, which is filtered in the mountain reaching purely and cleanly withoutNo pollution."This is how maximum conservation and administration of water through drip irrigation in 100% of the vineyards".Another practices includes a plan for energy savings, focused on which part of the winery is designed underground to preserve the natural temperature, thus avoiding the use of cold equipment and also allowing the use of gravity to transport wines.In addition, a bran emphasizes that as the end is to be conservationists of the terroir "we work on the increase in organic matter of the soil, which is achieved with the waste resulting from the vineyards and the production of wine, which returns to the earth as a fertilizer natural".

In can, bag in box or bottle, in addition to good wines, sustainability is increasingly impregnated in the wines we consume.

Mariana Gil JuncalLicenciada en comunicación social, periodista y sumiller.