True Fruits binds to UPCyCling

¡En las botellas de true fruits solamente hay auténtica fruta y nada más! Pero cuando la última gota de smoothie abandona la botella es momento de tomar una dura decisión: tirar la botella al contenedor de reciclaje de vidrio o darle una segunda vida formando parte de nuestro día a día.true fruits se une al upcycling true fruits se une al upcycling

The bottles of the brand born in Germany are so beautiful that they have a large number of collectors in Germany and now, thanks to the wide collection of accessories that the brand launches in Spain, these beautiful crown jewels can also be part of our day to day.

Pese a las obvias desventajas que podría tener el vidrio —pesado, frágil, caro—, los tres fundadores de la empresa —Inga, Marco & Nic— tomaron una decisión en 2006 basada en su conciencia ecológica: los envases serían de vidrio.Also, glass does not transf onxicated to content."In our opinion, glass is the best packaging material.Glass is like a safe: absolutely hermetic, tasteless and retains the stability and color of the product.In addition, glass is simply beautiful.Or would you drink a good wine in Tetrabrik? "Says Inga Koster, co -founder and General Director of Products in True Fruits.

Glass is a natural and 100% recyclable material.With its accessories collection the brand wants to underline the value of the glass and draw attention to the reuse possibilities (or as it would now be said to be cool: Upcycling ideas) of its glass bottles, being good for the planet and beautifuland functional for our day to day.The brand proposes the upcycling of its bottles to create vases, spices boats, soap dispensers or bottles to transport coffee, among other ideas.

true fruits se une al upcycling

UPCyCling, neologism that fuses recycling concepts (recycling) and improving (UP), consists in giving used products used by transforming them into new products.These must offer greater utility than they had so far, as suggested by the prefix ‘up’.Both recycling and UPCyCling contribute to sustainable consumption and the planet will thank us.But there is a small difference: while recycling is the treatment of waste so that they can be reused for their original purpose or for other purposes, the UPCyCling consists in giving new use to a product that, sometimes, is completely differentto the original use.UPCyCling, which is aligned with the global ecological trend, aims to use resources and waste reduction.It also constitutes an original and creative way to customize the products.

True Fruits does not use plastic labels, but the information of its bottles is written by ceramic print.His bottles also have fun Lifestyle messages, with curiosities or jokes.These messages are updated periodically with the intention of surprising their customers constantly.

True Fruits launches in Spain seven practical and elegant accessories, manufactured in stainless steel and that can easily be screwed, with which to inspire for the upcycling of their bottles.These accessories, whose packaging is made of cardboard made of recycled paper, are perfect for recycling fans, food lovers, gastro-sexual, true fetish of fruits or simply for the friends of decoration:

Press release.