Jorge Luján: "The vinyl is already with us and the cassette is back"
Vestía un jean oscuro apretado y gastado. Una camiseta amarilla, llana: hasta ahora no le gustan los polos con estampado. Y una camisa a cuadros. Aquel adolescente de 13 años estaba dentro de unos botines tipo vaquero. Con flequillo a lo The Beatles, era el menor del grupo de amigos que caminó desde el distrito de San Martín de Porres hasta el Coliseo Amauta, en Breña. Esa tarde fue parte de la multitud que tuvo al frente a las bandas peruanas Telegraph Avenue, que presentaba su segundo disco; We All Together, que también lanzaba su segunda producción; Sudamérica; El Polen; Gerardo Manuel y el Humo, yPax. “Un concierto que nunca más pude volver a ver”, es el recuerdo de Jorge Luján sobre 1975.
Desde los 11 años ya asistía a “fiestas con luces psicodélicas”, cuando adquirió, con propinas y la ayuda de su padre, su primer disco vinilo. Un 45 RPM de “Ob-la-di, ob-la-da” de The Beatles. Cuando nacía el coleccionista de discos, que dejó de serlo para venderlos. Enigma Discos cumple 32 años en el segundo piso de Galerías Brasil, en la cuadra 12 de la avenida Brasil, en el corazón de Jesús María. Tienda donde vende, desde entonces, vinilos, casetes y discos compactos. Entre algunas joyas, conserva la primera edición del primer LP de Leusemia, editado por el Virrey, que lo cotiza en más de 1500 soles; y la primera edición de un vinilo del grupo Frágil, avaluado en más de mil soles.
But he no longer collects records.I hardly listen to music.He does not have children or sought them either.He counts 58 years of age and in his house calculates that he owns in music like 20 stores."When I open the door of some furniture, what I see are records," she says.
-How are sales?
More people have begun to appear.For many years this has been standing;It is not that now it is well, but it is even, which allows me to come every day.For many years only Friday and Saturday came;He sold so little, that he preferred to gather people over the weekend.As of June of this year, he began to improve for me.
-Als of pandemic how was it?
It was bad.You could spend three days without selling anything.He was ambiguous, you didn't know whether to come or not.Today I sell fragile vinyl and Miki González, and is walking.
-How do you arrive in Galleries Brazil in 89?
I was a boyfriend with whom my wife was.Half of the terrain was a bingo and the other half were houses.We always came to Bingo.It looked like cinema.I always thought that this place lent to a disco.One day I passed here and there was a sign that said: "Local are sold."I got off the ‘Cuete’, I found out and was $ 6,300.At that time it was about 100,000 dollars.Year 87. I was 24 years old.I told my grandfather that he was a merchant and he told me to look for a partner.
-Do you wanted to sell records?
I already sold albums on my own.The year 83 I went to Argentina to study electronic engineering, and I kept the sale of records.I never worked for someone in my life.
-Where did you see that business opportunity?
In Peru. I was a collector. My father opposed that I go to Argentina. But I said: “It's my decision. I have made the decision to leave, I am communicating you, because you are my father and because I need you to support me. ” "If it's your decision, see how you're leaving," he told me. I am one of those who put a challenge and I pass it to how it gives rise. All he had were my albums. He had about 500, many Argentine rock records. I sold them. That way, I was able to get together ‘twine’ and go. When I had less records, a collector friend told me that they sold albums in Chancay, next to the hive. He told me to go there to help him and learn. There was still no underground rock. There were Hard Rock groups. And I came to Argentina, where there were offer records to one dollar, two dollars, which in Peru could sell them to $ 10. My classes took to start and ‘Chapé’ a lot of 150 albums and I came to Lima. While here they asked me to bring Spinetta records from Argentina. That's how I started.
-And what happened to the studies?
I also started bringing albums to Buenos Aires, and there I also sold them to the touch.On one of those trips, I met my wife.She was going for land.She did business by selling records in Arica, Antofagasta, Santiago, Mendoza.And then in Lima I already got together with Daniel Castillo, owner of Moving Sound, and opened in Brazil galleries.
-Finally, you listened to your grandfather.
Yes, with Daniel I bought the store.I was with him until 93. My grandfather told me: "He asks to give you facilities: initial quota in three months and the rest with an interest in six months."I was accepted.My grandfather was a business genius.In those days Alan García gave a law where no more contracts could be made in dollars but in Intis.Those $ 600 I gave as an advance were the only ones that were $ 600;The remaining 600 were 450, 300 and the last, 60 dollars.People lost dollars in quantity.
-Your grandfather I anticipate it.
He had the magical ball.But putting together the last 60 dollars was almost impossible.She didn't sell a record.I brought an album at 40 intis and a month, when I delivered it, it cost 400. Then, I bought records here, which did not cost or ten cents and in Argentina sold them to $ 10.
-Was the first enigma peak in 92?
91, 92, 93, who sold rock in English, were good years.In 95 I started selling rock in Spanish, until 99 and it was very good;Then he began to decay slowly, like a pen, until before the pandemic.
-In more than 20 years the business was falling, why did you continue?
They were not big falls and had a lot of backup merchandise.And two years before the pandemic, I opened a store in Santiago, Chile, in Bio Bio.One day I started selling on the street and in a little while I sold about $ 200.And right now I just rent another place next to the previous one and the store is bigger;There is well sold.
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-That, in this century you continued traveling through Chile and Argentina selling music.
Of course.I have traveled every month of my life.From 96, I started traveling by plane all the time.Before it was by road.Lima-Santiago, Santiago-Buenos Aires, Buenos Aires-São Paulo, selling records.
-Have you always lived only from this?
Lifetime.It causes me pleasure to buy everything I can, and not for me but for those who buy me the records.At some point I did concerts, Edité Casetes, CD’s.I would like to resume it.
-Is there a return of the cassette?
The vinyl is already with us, it is established, and the cassette is back, in Chile it is already beginning to collect a terrible force.And the compact Disc will not disappear.
-Why do these formats resist dying in the midst of digitalization?
Because people always look for the weird, get what there is not.
-The Boom of the digital platforms has affected you?
On the contrary.Before they came and told me "to listen to that album."Now I have no sound equipment, and people come and buy.
-Do you feel rocker or is it an anachronistic title?
I am a rocker.Being a rocker is a way of life.Being a rocker is being mentally free.
-As more than 30 years, what would you say that it has been your contribution to rock?
I have supported all rock bands.I have sold the material of the Peruvian bands for more bad that it seemed to me.
-He when you look selling albums?
Until they give me my legs.
-What is the fuel?
I give you an example: put an elderly dog next to a small, playful dog;That elderly puppy rejuvenates, gets about 7 years old, begins to run.This is how i feel.
-Who is Jorge Luján?
A crazy crazy man who spends his money on records (laughs).
Self -fiction:
- “I am Jorge Luis Luján Aragonés.I was born in Lima.I finished the school and tried to enter the Uni three times, and when I realized that it did not work for the UNI, I entered Physics in San Marcos.I tried to go to study in Russia, but there was no visa, there was only visa for Argentina. ”
- “I went to Argentina to study electronic engineering, where I was studying three years until I met who my wife would be.My head bands are Grand Funk, Pink Floyd, Jimi Hendrix;of Peru are Laghonia, Traffic Sound, Pax and El Pollen ”.
- “I want to start editing productions from here.I would like to do concerts, although it is what I would like to do least;I would like to make concerts with 30 groups;If it happens, it will pass in ten years, if I am alive.I would like to put a store in Miraflores, although with the fair I open here in galleries. ”
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