International experts from the wedding industry meet in Cartagena

As is already traditional, the Sofitel legend Santa Clara Hotel continues to contribute to strengthening the wedding and event industry and will hold the wedding Forum 2021 event on Wednesday 12 May, bringing together national and international experts, who will present to the audience the latest global market trends and business possibilities in the face of this new reality.

The meeting will be in the Santa Clara salon (former chapel), where the industry will be for the first time in a hybrid event to discuss, report and share on different topics. Among the guests will be the renowned Spanish florist Sally Hambleton for the Workshop Flores, who will give the master talk. The day will have two discussion panels with industry professionals and will be moderated by Isaac Ricardo. After the academic activity, the hotel will offer a light launch in the corridors of the Cloister.

According to Carmen Otero, director of Marketing and Sales at the hotel and organizer of the event "this is a unique opportunity that we have every year to bring together the best professionals and experts in the wedding industry, to deliver very important and necessary tools for our work to live up to the great destinations on an international level. Our city has architectural jewels that have been the scene of the best events in the country and we must continue to potentiate them, only from another optic from the new reality that we live in. At the wedding Forum 2021 we will show you how to do it. "

The wedding Forum is organized by the Hotel Sofitel legend Santa Clara, which is located in the historic heart of Cartagena de Indias, a city declared by UNESCO as "historical and Cultural Heritage of humanity". It is the result of the restoration of the old building where the Convent of Santa Clara de Assisi was built in the 17th century and, in this year 2021, marks 400 years of history. Since its opening in 1995, the hotel has been working and developing the concept of luxury hotels in the city.

The event will have strict biosecurity measures that guarantee the tranquility and comfort of visitors, complying with the social distancing protocols required, not only by local governments, but by the Accor group through the all safe Seal, certified by the renowned audit firm Bureau Veritas, who guarantee that Sofitel legend Santa Clara meets all the required levels of cleaning and disinfection.

The flowers, protagonists

Sally Hambleton for the workshop flowers, based in Madrid, will be present at the lecture at the wedding Forum 2021. Sally Hambleton's work is a tribute to good taste. After several years of working in the financial sector, in which she trained and grew professionally, Sally had to face dismissal due to the crisis. He decided to invest the financial compensation offered to him, in training with Kenneth Turner in London. The world of flowers was not alien to him, but it was a passion that he had relegated to the list of hobbies.

Over the years, Sally Hambleton became an international brand. His work was present at events as important as the hand petition of the now queen of Spain, the gala dinner enlargement of the Prado Museum or the numerous barbecues held by the Beckham marriage in Madrid.

Firmas como Bollinger, Jimmy Choo, Penhaligon’s, Elizabeth Arden, Tous, Cardhu, Ikea, Clarins, Dior, Jo Malone, Adolfo Domínguez, Loewe, Yves Saint Laurent, Hermés, Chanel o Tiffany & Co no han dudado en contar con la artesana de las flores de Gabriel Lobo para sus grandes eventos; y novias de todo el mundo en España, Inglaterra, Emiratos Árabes, Nueva Zelanda, etc. dieron el sí quiero en un entorno creado por Sally y por su equipo.