Zara's first virtual tester has arrived thanks to the launch of his makeup collection

There is no Beauty, Only Beauties.This is the phrase that best summarizes the new project that Zara will launch into the world as of May 12.Zara's new will not be the most watched dress on Instagram, nor the sandals next summer, but a collection of complete beauty.And the best, a beauty collection without genres, age, races or styles.

Zara Beauty arrives wanting to embrace the individuality and the new vision of the concept of beauty that is imposed every time in the territory of personal care.

Each product is made, they say from the Galician giant, with clean formulas, rechargeable containers and with a palette of more than 130 colors.Attractive, they don't lack.

The product collection has items for eyes, lips, face and nails and has been developed under the creative direction of the legendary makeup artist Diane Kendal.The British artist has been the architect of some of the most memoralbes catwalk looks on the catwalks in New York, Milan or Paris and has collaborated in some of the most iconic photographs in history.

"When Zara offered to lead the creative direction of Zara Beauty, I saw an opportunity to create something that everyone would like to use. Zara has always reached a large public, and I wanted to take that same great vision to the world of beauty, withA collection that was clean, sustainable and accessible to all. I am very proud of what we have created: a wide range of unique formulas for eyes, lips, face and nails. Having been able to develop a colorful line so extensive that it brings a great sensationOf fun, while respecting respect for the ingredients of the highest quality is maintained, it is something incredible that has not really existed before. Through this diversity of faces and looks, the collection celebrates what I think is more important in ourIndustry: "There is no Beauty Only Beauties," Kendal said.

El packaging ha sido desarrollado por la agencia creativa Baron & Baron, inspirándose en la icónica Z del propio logo de Zara, diseñándolo todo con ese grado de inclinación tan característico.

For all

The collection is so flexible that it allows you to obtain any beauty look, for any type of person.More and more it is common to guide the concepts of new products to all markets and not only one, so under this idea, the message is to celebrate something for everyone.

In the collection you can find matt lipsticks, with soft and dusty formulas, rich and durable colors;satin or in balm format with vibrant colors.Also nutritious lipsticks to hydrate and give volume to the lips, eye shadow pallets that also are rechargeable;Illuminating powders, Eyeliners, Coloretes, Facial bronze dusts with glowing pigments ...

And they have not forgotten the nails, for which they have designed a complete collection of nail polish in 39 fascinating tones, for all types of skin, person or tastes.All, made with natural ingredients and with high resistance formulas.

They complete the 6 Makeup brushes collection to give blush, compact powders, eye shadows and lipsticks.

And they add: Zara Beauty products are never tested in animals.

They can be tested

There is an added advantage, and some products such as bronzing powders or lipsticks can be tested virtually.Of course, it can only be done through mobile application.We put an example:

The bell

To celebrate the launch, there has been a wide portfolio of images for your campaign.A celebration of diversity from the eye of photographers such as Steven Meisel, David Sims, Marilyn Minter, Oliver Hadlee or Craig Mcdean.

All of them have contributed their own personal vision of beauty by photographing the collection in an impressive artistic exhibition.

Its release date: May 12 at the online store and some selected physical sales.