Zara Beauty: When and where you can buy the first inditex makeup collection

The first inditex makeup collection, marketed under Zara's umbrella, arrives at the public on May 12.On this occasion, the Spanish group has opted for a simultaneous international launch, with a purchase experience very according to the consumption dynamics that Pandemia has imposed: preference of the online, with the traditional channel as an element of exclusivity, select.Where can Zara Beauty buy?

The Zara Beauty collection has a wide assortment of tones of lipsticks (mates, satin, nutritious oils, glitters and balms), pallets of up to six shadows, a duo of shadows, eyeliners or profilers and lighting powders, and also includes almost 40Pintau tones and a wide range of professional brushes.

Inditex opts for a simultaneous international launch

It is not the first time that the business group founded by Amancio Ortega makes a worldwide launch of its novelties.In fact, other beauty products ranges have followed this same strategy.

However, with this international launch of Zara Beauty Inditex demonstrates the weight you expect to have the online channel in its immediate future, and without giving up its essence: physical stores.Of course, a route that moves the brand Zara even more from its younger sisters is raised: choose to maintain the physical as an element of exclusivity, something that other brands such as Lefties, for example, would have no route.

Inditex faces a metamorphosis

In total, there will be 22 Zara stores that will host the performance designed by the brand for Zara Beauty worldwide: Europe, the United States,Canada,China, South Korea, Japan, Mexico, Australia and New Zealand.

Zara stores in Spain where you can buy the new Zara Beauty makeup collection

Here in Spain, there will be five centers chosen for this unique marketing strategy of Inditex.Thus, you can go to Zara's following stores to get any of Zara Beauty's products.

In all of them, it is expected that there is a personalized advice service to find the tones and products that best adapt to each person, style and type of skin.

Tienda de Zara en elC.C.Marbella Marina Banús

It is no surprise that Zara takes Marbella, and more specifically to Puerto Banús, her immersive experience and her exclusive sale in physical store of Zara Beauty makeup.To do this he has chosen the located store at the Marina Banús shopping center.

Dos tiendas en ACoruña

ACoruña, as Zara icon city, will have two venues to get the cosmetic products of Zara Beauty, theCompostela Street and Sánchez Bregua Street.

Buy Zara Beauty in Madrid

In Madrid, Zara Beauty products can be obtained at the Zara store of Serrano Street, one of the city's main ones.

In Barcelona, it will be available at the Zara store of Paseo de Gracia, 16.

In the city, it will be the Zara store of the Paseo de Gracia that welcomes the immersive experience and the physical sale of the collection.

Spain is one of the countries with the highest number of Zara stores where you can buy the Zara Beauty makeup collection in relation to the population.

Zara Beauty will be sold online for the great public with immersive experience included

What will Zara Beauty's online purchase experience be?For this occasion, Zara has reported that as of May 12, on the page of the makeup products collection the user can access a virtual simulator in order to try, even if it is not physically, how each of the products looks, tones and pigments in different types of skins.