Why did Kylie Jenner sell half of her makeup empire?

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Although he is the youngest of the Kardashian-Jenner family, Kylie Jenner became the visionary of the clan and imposed a trend that was followed by her sisters: to bring her passion for makeup to business, creating her own line in 2014 thatIt became a success in a matter of months, placing it as one of the younger millionaires worldwide.The curious?It is that despite the achievements she continues to fulfill, the socialite sold half of her company, and all for an important reason she kept secret ... until now.

Un look

Although he is the youngest of the Kardashian-Jenner family, Kylie Jenner became the visionary of the clan and imposed a trend that was followed by her sisters: to bring her passion for makeup to business, creating her own line in 2014 thatIt became a success in a matter of months, placing it as one of the younger millionaires worldwide.The curious?It is that despite the achievements she continues to fulfill, the socialite sold half of her company, and all for an important reason she kept secret ... until now.

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With only 23 years, the young woman caused a stir in the world of finance by selling 51% of Kylie Cosmetics to Coty conglomerate, this in 2019. The price?More than one billion pesos (yes, as you read).

After being secret, the famous finally revealed the reason behind this: not only reinvent her own brand, but to make it global, something celebrated by her fans in all parts of the world (which all her products could reach)."The reason I sold half of my company was to have this great infrastructure to become international," she said in the company of her company, Inside Kylie Cosmetics Part Three: Kylie 2.0.

Un look chic

With only 23 years, the young woman caused a stir in the world of finance by selling 51% of Kylie Cosmetics to Coty conglomerate, this in 2019. The price?More than one billion pesos (yes, as you read).

¿Por qué Kylie Jenner vendió la mitad de su imperio de maquillaje?

After being secret, the famous finally revealed the reason behind this: not only reinvent her own brand, but to make it global, something celebrated by her fans in all parts of the world (which all her products could reach)."The reason I sold half of my company was to have this great infrastructure to become international," she said in the company of her company, Inside Kylie Cosmetics Part Three: Kylie 2.0.

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Kylie Cosmetics 2.0

More than 7 years have passed since the launch of Kylie Cosmetics, time in which the brand evolved and even opened the way to another line: Kylie Skin, which is characterized by skin care products.However, the concept we know would be to change because the businesswoman wants to create much more friendly products to the environment, to join the tendency of clean products.

Estilosa

Kylie Cosmetics 2.0

More than 7 years have passed since the launch of Kylie Cosmetics, time in which the brand evolved and even opened the way to another line: Kylie Skin, which is characterized by skin care products.However, the concept we know would be to change because the businesswoman wants to create much more friendly products to the environment, to join the tendency of clean products.

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"I have learned a lot, much more than I knew when I started Kylie Cosmetics. Have clean, vegan and free products of cruelty, and parabens, all these things are very important for me now. I want to be proud of the things I do and ofThe things that, you know, I sell people. I just want everyone to feel good when they use my makeup and see the love we put on it, "he added in the talk that can be seen on YouTube.

En la playa

"I have learned a lot, much more than I knew when I started Kylie Cosmetics. Have clean, vegan and free products of cruelty, and parabens, all these things are very important for me now. I want to be proud of the things I do and ofThe things that, you know, I sell people. I just want everyone to feel good when they use my makeup and see the love we put on it, "he added in the talk that can be seen on YouTube.

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This relaunch will include 37 lipsticks kits, 30 gloss, 32 lipsticks mate, 9 lip eyeliners, and 4 blushes/lipsticks, all with new formulas, something that has caused a whole fury in the networks, raising the expectations of the passionate of makeup, who have expressed their emotion to prove this sustainable line.

"When I put on my lipstick I don't like to reapply it throughout the night. You just want it to last forever," he said in the video.

En otro look

This relaunch will include 37 lipsticks kits, 30 gloss, 32 lipsticks mate, 9 lip eyeliners, and 4 blushes/lipsticks, all with new formulas, something that has caused a whole fury in the networks, raising the expectations of the passionate of makeup, who have expressed their emotion to prove this sustainable line.

"When I put on my lipstick I don't like to reapply it throughout the night. You just want it to last forever," he said in the video.

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In this mini documentary (in which he also confessed that his daughter Stormi has his own office in the company), he anticipated that not only lip products are coming, but also of eyebrows, eyeliners, brushes, blonders, tanners and illuminators.Of course .. the most loyal fans of the brand pointed out that the great absent were the correctors and shadows, which could return in the future.

And to you ... What did you think of the sale of Kylie and the relaunch of your brand?

En una pose

In this mini documentary (in which he also confessed that his daughter Stormi has his own office in the company), he anticipated that not only lip products are coming, but also of eyebrows, eyeliners, brushes, blonders, tanners and illuminators.Of course .. the most loyal fans of the brand pointed out that the great absent were the correctors and shadows, which could return in the future.

And to you ... What did you think of the sale of Kylie and the relaunch of your brand?

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