The religion of the 'beauty junkies', the make-up junkies

Sasaweis, yuya and aishawari. Faced with these words, possibly half of the readers think that we are invoking some spirit of ayahuasca. The other half will directly believe that we are talking about Harry Potter things. However, if you are one of the less and less exotic group of women who knows what we mean, then congratulations, you are a beauty junkie, or what is the same: a true cosmetics junkie.

But how do you identify the fans of this new religion? Wende Zomnir, founder of the firm Urban Dacay and self-proclaimed mother of cosmetic addicts, tells it precisely. «A junkie is a person with an insatiable addiction and I, I am addicted to makeup! Beauty junkies don't put on makeup to impress people, to mask insecurities or to win the coveted Instafama. We use it because we just love it."

In other words: girls addicted to playing with makeup, crazy and unapologetic. In other words, like Heath Ledger's Joker, but without being in the pot (and, quite often, with better results).

Wende's case is a clear example of a makeup addict who decided to go one step further. But there are already several junkies who, fed up with not finding many of the products they needed to satisfy their vice, have launched into the business world -be careful, we are still talking about makeup, none of them have marked a Walter White that we know of-.

With a romantic and gothic aesthetic, the Kat Von D signature perfectly reflects the personality of its creator, Katherine Von Drachenberg; another pioneer who decided to fill the gaps in the market with her own creations. Today, the Mexican sells her products halfway around the world through Sephora. «I have a high degree of respect for makeup artists, but I do not consider myself one of them. In fact, it is the public that intimidates me the most, ”explains the businesswoman in connection with her irruption into the world of cosmetics.

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The religion of 'beauty junkies' , the makeup junkies

At the moment, in Spain, fanaticism is focused on other types of necessities -namely, premium gin and tonics- and for the moment we are not aware that the fever has permeated in a general way. However, from her YouTube channel (Isasaweis) the Asturian Isabel Llano brings the world of beauty closer to real women who, without being professional makeup artists or models, learn to highlight the best version of themselves or, failing that, to paint themselves. the unfinished eye line looking like a raccoon.

«I started with makeup because one day I saw a video tutorial and I was encouraged to try my luck without any pretensions. I like cosmetics, but I don't consider myself a fan. As with everything, when you specialize, you start to enjoy it more, but neither I nor any of my followers, that I know of, are addicted to cosmetics," says the vlogger.

As for trends, right now what's hot in the sect of female cosmetics disciples -besides dragging them at the end of the month- is perfecting the ubiquitous contouring technique (which for those who have been living in a bunker, consists of playing with different shades of makeup to highlight the features).

But if there is one product that defines beauty junkies par excellence, those are the eyeshadow palettes. Forget pocket color duos, if you want to do makeup like a true professional, you'll need to replace the clutch with a trolley, because the weapons in this game come in the form of palettes and brushes. Lots of brushes.

Indispensable are also the specific products that help the home experience become almost professional - beyond that, it depends on the expertise of each one to go to the first division. Best sellers such as Urban Decay's Eye Shadow Primer Potion, which sets the eye shadow and prevents it from sliding, or Kat Von D's tattoo liner, which outlines the eye and stays on all day, are essentials in these cosmetic bags. foot professionals.

For my part, I have already enlisted in the beauty army, my nails are soaking gel, and I hope to improve my pulse as a stenographer in the coming months. Special attention must also be paid to the aforementioned art of contouring, to achieve the long-awaited Kim Kardashian effect and not that of Chip, of Chip and Chop. But beyond the small setbacks of the beginner, in the world of beauty junkies everything is advantages, and pretty faces. Now all that remains is to pray that they don't take you to the pool on the first date.