The cosmetic industry grows between diversity and electronic commerce

After a year in which many women stopped makeup with the same frequency due to confineBrazil, according to figures from the Ministry of Economy, which details that this industry contributes 0.7% of what is produced in manufacturing and 4.2% of the GDP of the chemical industry.

“Mexico not only has the opportunity to grow but to be the most important countries in direct sales.The well -being and cosmetics are the categories of best -selling products and those of greater growth, ”said Tamuna Gabilaia, executive director and CFO of the Word Federation Direct Selling Association (WFDS) during a virtual event during a virtual event during a virtual event.According to the figures of the market research consultant, the spending per person in Mexico in 2017 amounted to 176.6 pesos compared to 162.5 pesos in 2016;By 2020, the average annual expense in this type of products grew to 6,373 pesos.

And the industry is adapting to new consumption habits, to also be more inclusive.Griselda Ramos, Sustainability Director of Natura Mexico, says that one of the pillars of the business model is now diversity.

La industria cosmética crece entre la diversidad y el comercio electrónico