The best-selling long-lasting makeup powders on Amazon (which have taken TikTok by storm)

Choosing a good makeup base can make a difference. The key is to choose a texture according to each skin type and prepare the area well before applying it. As the professional make-up artist Eliecer Prince explained to EL PAÍS Escaparate – when we put together a basic make-up set to use on a daily basis – the make-up base should be a “light coverage with the same tone as your skin color that unifies and perfects the fur".

If you are among those who usually use powder foundations, a candidate to meet these requirements is Infaillible 24H Fresh Wear by L'Oréal, a long-lasting foundation that has become especially popular on social media for its extraordinary resistance and buildability. . On TikTok, for example, she starred in one of the most successful challenges last February. Through the hashtags #infaillible24hrsfreshwear or #infalliblefoundation, proposed by L'Oreal for the launch of the product, users of this social network were encouraged to share the uses they gave to this makeup and the results achieved. Today these hashtags add up to more than 10 and 68 million views and that success on social networks has also been noted in online purchases: on Amazon it is already the best-selling product in its category.

In seven shades and suitable for all skin types

These long-lasting compact powders are sold in a small 50-gram case that includes a small sponge and a mirror to be able to apply them quickly and easily anywhere. They are available in seven different shades (Rose Sand, Ivory or Golden Honey) to better adapt to the needs of each user. It is a product suitable for all skin types and resistant to water, humidity or heat. It offers a medium-high coverage and allows to obtain a matte finish on the skin without producing an unwanted mask effect. The effects, they say, remain intact for 24 hours and can even simulate those of an Instagram filter.

Among the tricks used by makeup artists to get the most out of foundations like Infallible 24H Fresh Wear from L'Oréal Paris is to apply them after the straightening primer. A gesture that helps to prolong the result of makeup for longer and that will help the skin look silky and healthy-looking throughout the day. Before spreading them on the skin, it is recommended to remove excess fat and, depending on the effect you want to achieve, use a dry sponge or a wet sponge if what you are looking for is greater coverage. Powder makeup is a texture that usually works very well on oily skin, as it absorbs that excess and prevents shine.

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— Brian Jansen Mon Jul 26 13:38:48 +0000 2021

The best-selling compact powders on Amazon

As we said, Infaillible 24H Fresh Wear has been number one on the list of best-selling products in its category. Reviewing the reviews of those who have purchased it through this e-commerce platform, a high degree of satisfaction can be seen with the subtle and lightly loaded result it offers:

A user who identifies herself as Ali, for example, classifies her purchase as a “great discovery” and explains her experience as follows: “I have very light skin and I had my doubts when choosing the color. But I hit the nail on the head with shade 40 Cashmere. This compact powder foundation has been a real discovery for me. Leaves skin super pretty. I have combination skin and the effect I get is velvet . I've been testing it for days and it works better than other liquid foundations. A great purchase."

“Normally I feel uncomfortable putting on makeup because I feel very stuffy or sticky, but with this base I don't even notice that I'm wearing makeup or feel sticky, on the contrary, my skin feels soft . I recommend it”, explains this other user who has also purchased them through Amazon.

*All purchase prices included in this article are current as of March 31, 2021.

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