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Telva Viola Davis, joins other women over 40, as international spokesperson for L 'Oreál Paris

Reflejar la diversidad del mundo a través de sus embajadoras, incentivando la belleza inclusiva y la autoestima y el poder de las mujeres y las personas en distintos lugares del mundo... Es una de las misiones de L'Oréal Paris, quien estrena nueva embajadora, Viola Davis, como su nueva portavoz internacional.Telva Viola Davis, se une a otras mujeres de más de 40, como portavoz internacional de L'Oreál Paris Telva Viola Davis, se une a otras mujeres de más de 40, como portavoz internacional de L'Oreál Paris

"when I was young, they didn't always tell me to be smart, beautiful or valid. I worked very hard to get where I am today, overcoming feelings of doubt to become a woman who really believes in the motto of the firm" because I'm worth it "in every way," the actress says about her new role.

The protagonist of Fences assures that it is very important to build confidence in women from an early age and to promote various perspectives of beauty. And he has said that "becoming part of a brand that for more than forty years has defended the value of women and empowered others, is a dream in turn."

Viola Davis debuted as a brand spokesman in New York yesterday and will appear on television, print and digital campaigns of the age perfect treatment line.

Telva Viola Davis, se une a otras mujeres de más de 40, como portavoz internacional de L'Oreál Paris

The actress, who studied theatre at the University of Rhode Island and subsequently entered the prestigious Juiliard School, has enjoyed the public for more than 30 years with powerful performances on Broadway, film and television becoming an acclaimed artist and the first black actress to win the Triple Crown of acting, including an Academy Award, an Emmy Award and a Tony Award.

In addition, she is nominated for her sixth prize and the sixth season of her successful series "how to get away with murder" will be released at the end of this month. Outside the stage, she spends time with her family and is a passionate activist. Viola is internationally recognized for its support for human rights and the equality of women and women of colour. Along with her husband, Julius Tennon, Viola also founded her own producer, JuVee productions.

This platform develops and produces independent films, television programs, virtual reality and digital content in all areas of narrative entertainment, emphasizing diversity and inclusive narrative. Their empowerment inspires people around the world.

In addition, their tenacity, authenticity and audacious spirit inspires many people, as well as women over 40 who are also part of the cosmetic brand family such as Eva Longoria, Helen Mirren, Jane Fonda... That as Viola Davis defy the status quo in all aspects of life and their motivation to succeed has been demonstrated over and over again. And Davis is certainly the living example of the motto "because I'm worth it" and embodies perfectly the values of the brand.