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Krash's 'Sugar Daddy' makeup collection is withdrawn, after a complaint that accused him of "whitening prostitution"

The Krash brand has announced the withdrawal of the 'Sugar Daddy' makeup collection after the petition made by the consumer association FACUA in which it accused the company of "whitening prostitution by normalizing, with its sales strategy, that women maintain relationships with men older than themselves in exchange for gifts, money or other benefits".

In a statement, the company Krash Kosmetics explains that it is withdrawing this line of products "due to the controversy generated" and adds that its intention "has never been to hurt, since at no time does it represent the values ​​of our brand."

"The initial motto was always 'Be your own Sugar Daddy' and we feel that it has been taken out of context due to the lack of information from the media," adds the cosmetics company.

Facua, for his part, has pointed out that "the supposed decontextualization of which, according to the brand, the advertising strategy of these products has been the object is contradicted by the messages published on its social networks".

"We understand that it is trivializing prostitution", said Rubén Sánchez, spokesman for FACUA, during an interview for the TVE program 'La Hora de la 1'.

The consumer association recalls that in its networks, the company indicated that Sugar Daddy and Sugar Mommy are terms used "to refer to the man or woman who spends money for the benefit of a relationship, usually being their partner younger than him/her and often spending his income on Krash Kosmetics."

"All our distributors will withdraw the collection as soon as possible," concludes the Krash company, which Facua accused of falling "into completely retrograde and misogynistic stereotypes to sell their products, presenting women as wasteful who only seek money from men to buy everything they want.