Retailers | MAC Cosmetics reinvents itself at the Queens Center in New York in times of Covid Infotaller Newsletter

Getting the best customer experience in these times of pandemic is not easy, especially in certain businesses, such as beauty. After months of work, MAC Cosmetics has just inaugurated a new store concept in the Queens Center shopping center in New York that combines the best of the digital and retail worlds thanks to Artificial Intelligence. Retailers | MAC Cosmetics reinvents itself at the Queens Center in New York in times of Covid Infotaller Newsletter  Retailers | MAC Cosmetics reinvents itself at the Queens Center in New York in times of Covid Infotaller Newsletter

This is highlighted by an article in Forbes magazine echoed on his LinkedIn by Chris Silver, Global Vice President of Brand Technology at MAC Cosmetics. The executive recalls the importance of making customers "feel welcome" in their stores, "they feel comfortable, important and understood." For this reason, at this time when Covid-19 poses challenges in all sectors, MAC Cosmetics has reinvented itself to achieve "safe" spaces that remain at the forefront.

CUSTOMIZE AND TRY ON

At the MAC Innovation Lab, customers can customize their own palettes, product packaging and virtually try on makeup shades or even entire looks created by the brand's makeup artists.

 Retailers | MAC Cosmetics reinvents itself in the Queens Center in New York in times of Covid Infotaller Newsletter

In this lab of innovation, consumers no longer have to constantly change foundation shades, checking light in store and outside before making a purchase. MAC now offers you an infrared touch screen to match skin tone.

In addition, customers will be able to save this personalized impression to their phone for a no-obligation shopping experience and recognition. This gives them the option to go home and research products and reviews online before making a purchase decision.

Undoubtedly, a different experience that the brand already tried last year, successfully, in Shanghai and that it hopes to repeat now in New York.