Make up the skin, treat wrinkles and protect from the sun: the latest beauty hype comes from Japan

So far the product description. The following are the comments of those who have already tried it: "This foundation is gorgeous! I was beating myself up for spending so much, but seriously, it's worth a lot. Medium and radiant coverage and lasts all day on my combination skin!" comments a Californian in the oracle of opinions for cosmetic addicts that is Influenster. Like her, one user after another assures that this foundation exceeds what the others promise (most reviews point to how well it blends into the skin and the luminosity it leaves) and there is only one point in question: its price. Her label (€132.50) exceeds the usual cost of a foundation, but that's because this product is much more than that, it's more of a treatment base. The difference between luxury and specific multifunction products is in the formulation, but also in its price.

As endorsements, it is preceded by its emblematic La Crème (known as the 800 euro cream, inspired by stem cell research) and its Correcting Cream Veil (its best-selling product, a concealer that also includes treatment, a favorite among many others, of model Rosie Huntington Whiteley). This new three-in-one confirms a trend that has been on the rise since 2018, that of cosmetic minimalism (less products, more effective) but also that multifunction is not the exclusive territory of affordable products (shampoos have been touting various benefits in the same product for decades) but also from high cosmetics, with advanced technology that ensures high efficiency.

See gallery: 22 multifunctional beauty products to save time: a serum that also moisturizes, wildcard creams for hair and body...