Inventions of the beauty industry that have changed the way of applying makeup

The beauty market is increasingly competitive. New, more specialized brands appear every day, with products that protect the skin as well as make-up, with integrated technology and many other advances. A sector in which the client increasingly demands personalized, sustainable and functional products. And the industry turns their demands into a reality.

During the last few years, beauty brands have tried to keep up with technological advances and use this field to revolutionize the way they do makeup. A clear example of this are the following products or applications that not only facilitate the application of makeup but also customize it according to what the client needs.

A 2.0 mirror

There are several types of smart mirrors, however the most advanced is the HiMirror. According to the company of the same name, it is the first smart mirror specialized in providing a personal service to the user regarding skin care and the use of makeup. An Alexa in which you can look at yourself that analyzes what your skin needs at each moment of the day, organizes more optimal facial routines and proposes new cosmetic products.

Virtual makeup fitting rooms

They had their boom in 2019 and during the confinement they managed to create a need in the market. Lancome, NYX Cosmetic, Sephora, all the avant-garde makeup houses have their own in their online store and allow customers to test how the products look on their face without physically trying them on. Its boom has been such that there are already specific applications to virtually test all kinds of products, including hair tones.

A smart sponge

Although its impact is less than the previous ones, this sponge designed by the firm You are the princess shows that conventional products can also be improved . This foundation applicator changes on contact with water or the product in question, helping to provide even coverage across the face.

From Snapchat to 3D makeup

It was a matter of time. The filters of social networks that are so present in society have reached makeup thanks to artists like Ines Alpha. His job is to make these types of filters more sophisticated and turn them into true works of art, thanks to virtual reality. Makeup in motion, magical and that allow fashion editorials, designers or photographers to go beyond the limits of reality.