Industry giant Estée Lauder associates with Cruelty Free International to fight animal testing

Great news for beauty lovers without animal testing! This afternoon, Cruelty Free International, which works for animal protection in the industry, has announced a collaboration with Estée Lauder companies to advance in the matter of cruelly free beauty, taking a great step forward in the sustainable role of the beauty universe.

According to the statement itself, the companies of the Estée Lauder group will support Cruelty Free International's efforts to make a difference on the subject of animal testing. To this end, they will work closely with industry groups, NGOs, scientists and laboratories in search of legislation that would ban testing globally.

Added to this ambitious task is the joint work of the two companies to help achieve the United Nations 2030 target for responsible consumption and reduction, including the elimination of animal testing from the production chain. To this end, the first step is the transition of some of Estée Lauder's firms to achieve the Leaping Bunny certification, which certifies them as cruel free.

In this way, one of the leading companies in skincare, capillary treatments and makeup in the international market begins to take responsibility and act with its strength on the market, in favor of sustainability and ecology. This great beauty giant includes signatures such as Aveda, Becca, Bobbi Brown, Clinique, DKNY, Estée Lauder, La Mer, MAC, Tom Ford or too face, among many others. Some of them are already cruelly free, others will be soon.

Photos _ Estée Lauder, too face, MAC Cosmetics, Tom Ford beauty.