This is what Sara Carbonero, Paula Echevarría, Dulceida, Laura Matamoros and other celebrities charge for advertising on Instagram

'Save me' opened Pandora's box last week. In the evening program they analyzed the unstoppable growth of Anabel Pantoja as an influencer and even discovered the salary that she pockets at the end of the month for starring in advertising campaigns on her Instagram profile. Nothing more and nothing less than 20,000 euros. Stratospheric figures that have raised a stir, since there are already many familiar faces that have become instagrammers. In social networks they have found a vein that provides succulent benefits, however, most of them were secret. Despite the fact that there are many variables that increase or deflate the rates of our celebrities, SEMANA has had exclusive access to the amount requested by 12 Spanish women with great prestige inside and outside social networks. Among them, by Sara Carbonero.

Despite the fact that each of them has a different number of followers, the truth is that they all have a presence in the media and generate media interest for different reasons. Two common denominators that all firms require in the chosen person to advertise in the 2.0 universe. And, although there are many possibilities that Instagram offers you, the figures that we discover below belong to a specific package. In other words, they have accepted a previous amount of money in exchange for committing to share a post on social networks and, in addition, to publish a story naming the brand. Amounts that, by the way, have decreased by 30% during confinement, but have already returned to normal.

This list includes well-known journalists such as Sara Carbonero or María Patiño, actresses such as Paula Echevarría, influencers such as María Pombo, Dulceida, Lovely Pepa, Laura Matamoros or television collaborators such as Alejandra Rubio, Sofía Suescun or Tamara Gorro. Women who have been able to take advantage of this digital platform and who have become prescribers and influencers with great media attention. However, given their success, they do not accept all the campaigns that are proposed to them, nor do they accept that they charge all brands. Not much less and it depends on the cache that the firm has or if it is luxury, there are those who are capable of doing it for free or those who simply reject it because they are very scrupulous with the brands they represent.

In fact, of the content that Sara Carbonero has on her Instagram, only 10% is advertising. So much so that, as a general rule, she usually only accepts collaborations that are long-term and, in addition, she must be reflected 100% in the signature and the product so that she decides to be the image of said campaign. Iker Casillas' wife is very clear about her profile, as well as the image she represents, and has no intention of deviating one iota from it. Of course, for packages like the one mentioned above, she asks for a total of 12,000 euros, being she who heads the highest figure.

Being an influencer is a more than profitable profession, with María Pombo being the most demanded today by companies and for advertising a product they usually pay her around 8,000 euros. She has 1.4 million followers and has managed to include everyone around her in this business. Her husband, Pablo Castellano or her sisters, Marta and Lucía, are already part of it and, without any doubt, her most valuable ingredient is closeness. Do you want to discover what the rest of the familiar faces who are now influencers charge?