Boom of makeup and accessories for beauty care leads to the online MasterClass
In the beauty and lifestyle categories, makeup, at the end of 2020, achieved sales growth of 12% at the Latin American level; largely driven by the curious trend of increased attention in these segments, due to confinement.
For this reason, another model that appeared and is still valid this year is the one that has to do with the MasterClasses dedicated to how is the correct way to use the accessories behind this industry. The Canadian MAC Cosmetics was precisely one of those that launched one of these workshops these days and went to recognized influencers in the sector to take advantage of their products.
The meeting, which as well has to do with luxury makeup, offers registration for this June 19 from $300,000; in a workshop that is divided between 10:00 am and 1:00 pm
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All this is part of the MAC campaign 'The dance of your eyes'. “With the aim of highlighting the importance of the look in the current context, the use of masks, the eyes are the best form of expression, it makes us unique and we can have fun using different shades, textures and products. We learned to smile and talk to them, why not pamper them and make them look presentable and expressive”, said Carolina Guerrero, sales & marketing manager of MAC Cosmetics.
In this weekend's workshop, Alejandro Romero, a famous make-up artist known in the entertainment industry as 'Malejo Cangrejo', and Alexandra Sarmiento, an influential film make-up artist, will also be handing out the tools for a good make-up.
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