Are the beauty lines of the famous ones reliable?

Tienen la visibilidad con la que cualquier marca soñaría. Y dada su permanente exposición, son grandes usuarias de los más diversos productos de belleza. Por eso no sorprende que sean cada vez más las celebrities que han decidido lanzar su propia marca de cosmética.¿Son confiables las líneas de belleza de las famosas? ¿Son confiables las líneas de belleza de las famosas?

Andrea Frigerio could sign up for the pioneers. He ran 2009 when at a family lunch he commented that he had the subject pending to create perfumes, a little because of the influence of his French grandmother and the same because of his unfinished studies of biology. "I was always fascinated to be in a laboratory making mixes; from a very young age I was experimenting with flowers and my little chemistry game," he recalls. Thus was born Roses are Roses, which she does not own today, but rather creative director, putting her spirit in every creation.

Its lines are divided into personal products such as perfumes, creams and soaps and another for the house, with diffusers, candles and clothing waters. "what stands out most are blends, made from raw materials from different parts of the world. The creams for the body are also celebrated, they are the ones I use and are made to my measure ", defines the actress, who ensures that each item is tested in her and her home first.

Guiv, the "clean" cosmetic brand of Guillermina Valdés, is inscribed in the same line, without parabens or sulfates and not tested in animals. "I made the brand to suit my needs and I use it daily. For example, I am the number one fan of our Milky way cleaning gel, "he assures news. In partnership with a laboratory with extensive experience, the company began its creation three years ago, involving itself in all processes, from the choice of assets to packaging.

Asked about her responsibility for the quality of products, based on her influence on the public, she maintains that she was always very responsible and transparent with her choices and care, and so she feels about this undertaking. "he represents me absolutely. Since its conception I wanted it to be a 'clean' line but at the same time it worked and we are very happy: there is a very large buy-in percentage, "he says.

¿Son confiables las líneas de belleza de las famosas?

For the skin specialist Belén Hirigoity (@ hirigoitybelen), the important thing in choosing this type of product is to get beyond a marketing promise. "that association with the famous is not the only reason that incites us to buy. I personally try to have my patients interested in the active substances that their skin needs according to type and age, and to know how to read the labels, "he says. He says that he is not so concerned about the quality of cosmetics, because they are often backed by alliances with large laboratories; but they are not the right purchase for each user. "it can be a useless expense if that person is only buying by direct association with the famous and not because it is the cosmetic that suits his skin," he reasons.

Beautiful brotherhood

In March 2019, model and conductor Zaira Nara released Zaira beauty, and became the first Argentine celebrity to have her own makeup brand. "the reality is that it was born long before, in 2017, when we started dreaming and shaping it, but developing a product takes a lot of time, trials and meetings to reach the perfect version," Nara explains to news.

One of the most successful items is the hyaluronic lipstick, a lipstick bar with hyaluronic acid that keeps the lips hydrated and which still amazes them. "before taking out a product, I use it for several weeks or even months before giving the ok," says Zaira. Detailed, he says that he likes to be behind every process, so his brand has a very marked imprint. For her, the fact of naming her implies a great deal of care.

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In the middle of 2021 came the proposal of his sister, Wanda Cosmetics. "makeup is one of Wanda Nara's great passions, and she was able to turn all her knowledge and experience into a line of cosmopolitan cosmetics. The project started in Italy and, after a lot of work, it was able to bring it to Argentina, "they relate from the brand. According to them, Nara had the desire to develop products of international quality and domestic production. Therefore, at the launch, he could see his pride in saying on networks that his clients had quotas without interest in weights, making a product accessible. "betting on production in your country and boosting the industry in the midst of a pandemic is a great satisfaction," they say.

In the world

But ours weren't the first celebrities to bet on creating products with their name. For several years, the world's famous have also combined their good image with sales revenue. Gwyneth Paltrow, with her Goop emporium, is one of the most successful (though not without controversy, as happened when she threw her candle smelling into her own vagina). So was Kim Kardashian with his KKW beauty brand, which for these days is discontinued and on its site claims to be creating a more "sustainable and elevated" brand.

Among the novelties, Jennifer Aniston has just launched LolaVie, her brand of hair products for which, given the enormous love that the public has always professed for her hair, she foreshadowed as a rutillating success. Teamwork and a projection of the star's values and beauty towards everything it touches, that's the equation for a brand that stands out, in one of the most competitive industries.

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