An impeccable finish and makeup intact all day: this is how the Charlotte Tilbury fixative spray that sweeps sales

Let's go by parts: 'Airbrush' means airbrush or spray and 'flawless' literally means perfect. When a makeup product is called that, it is already trying to tell us something. In the case of the Charlotte Tilbury fixing spray, it not only conveys the objective of its application, but it is also a declaration of intent and principles: it is the best.A flawless finish and makeup stays on all day: this is how Charlotte Tilbury's best-selling setting spray works A flawless finish and makeup that stays on all day: this is how Charlotte Tilbury's best-selling setting spray works

“In the 27 years of my professional career as a makeup artist, I have never been entirely satisfied with the setting sprays on the market. Formulas can often leave skin feeling dry, sticky, or have a shellac effect that detracts from your makeup. When I created makeup full of brightness and light, they ended up mattified and dull. Wherever I applied layers of texture and richness of tonalities, I found that they were lost or blurred. When I played with shades of colour, they ended up blending or canceling each other out... That's why it was my mission to create a setting spray capable of creating the perfect canvas to make makeup magic possible and provide a flawless finish", explained Tilbury, agreeing with the its release date almost a year ago.

Since then, sales and data have proved him right: Airbrush Flawless Setting Spray has become Sephora's customers' favorite setting spray -“Primers and setting sprays are a positive category. Fixing sprays have been the star product during the pandemic”, they explain to us-, a store that sells it in Spain, and a good number of beauty editors, including the one who writes here. And it has achieved it not without some good competition... from the already emblematic All Nighter by Urban Decay to the best seller of 2020, Matte Finish by NYX Cosmetics; going, of course, through the white label version that has acquired the most popularity according to Google Trends, the Deliplus Make Up Fixer for sale at Mercadona.

A new make-up essential

There is no doubt that setting sprays have taken on a new dimension in recent times due to the continued and mandatory use of masks, but the truth is that, for make-up artists professionals have been essential for years: “I use it a lot. I apply it whenever I put makeup on someone hours before the event, when we are looking for extra durability, for example on wedding days or celebrations. I am an absolute fan”, confesses the stylist Gabriel Llano to S Moda. Not surprisingly, Tilbury herself has recounted that it took her more than five years to formulate hers for it to be perfect.

A flawless finish and makeup intact throughout the day: this is how Charlotte Tilbury's best-selling setting spray works

But what does a product in this category need to be successful? Gisela Bosque, National Makeup Artist at Sephora, explains it to us: «Makeup fixers must have formulas that are resistant to water, sweat and friction, with which they seal makeup without weight, providing comfort to the skin and making makeup stay intact all day. They prevent makeup from transferring to your clothes or mask, and some formulas even have a skin temperature control system to keep makeup cool even in hot weather.”

In most cases, experts recommend spraying before and after applying makeup, about 4 inches from the face, and reapplying throughout the day to maintain a fresh, long-lasting finish. And yes, they are suitable for all skin types: «They work by creating an invisible and light film that completely seals the makeup. The formulas usually contain environmental protection since they do not let dust or air impurities come into contact with the skin. It's like a shield that seals our makeup. There are also specific formulas for oily skin, which contain active ingredients such as kaolin, which absorbs oil and controls shine, giving the skin a matte finish but leaving it with its natural light”, adds Bosque.

Moisturizing and effective but without alcohol or oils

As always happens when a new product is integrated into the beauty routine, fear to reactions that deteriorate the skin or its appearance is real. The logical thing to do, with this type of spray that manages to fix makeup and offer a juicier and more hydrated appearance, is to think that they contain, on the one hand, alcohols and, on the other, oils: two of the components that can most harm various types of skin. skin. That is why it is important to find the one that does not contain them or the one that best suits our personal needs.

Charlotte Tilbury's Airbrush Flawless does without both: "While many setting sprays are full of undesirable ingredients that can irritate the skin, I've designed my first setting spray, after five years of research, to feature a matrix of Skin-friendly ingredients like aloe vera that soothes, Japanese green tea that hydrates, and aromatic resin that blurs pores. It is moisturizing while it sets the makeup, while remaining light and makes the makeup stay as if it had just been applied, with silky skin that is soft to the touch," explains the makeup artist.

But its formulation is not the only ingredient that has raised it to the top: in addition to a subtle and fresh aroma, the great strength of this fixing spray is that, two of the most sought-after effects in makeup and that even now they were exclusive, they are achieved thanks to him in a single step: durability of the makeup, promises and fulfills prolonging it up to 16 hours; and highlighting the face, where before there was an opaque and matte finish, now it looks glow and shiny.

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Tags: Beauty|Charlotte Tilbury|Makeup|mask|setting spray