11 k-beauty trends that will triumph in 2022

Beauty Trends Goodbye Masks, Hello Red Onions (And Other New Lessons From Korean Beauty)

By Tish Weinstock

2021 is coming to an end and it is time to think about the resolutions for the new year. What commitment will you make to yourself in 2022? A good place to start is skin and the K-Beauty trends that will be big in 2022. While eating healthy and drinking less (especially after the holidays) are obvious choices, let us make the case for specific skincare, largest organ in the body. And who better to advise us on this than the leading beauty and skin care experts in the industry? From fermented tea and kombucha to the (unlikely) red onion, here are the upcoming K-beauty trends you need to know about.

claudia christine

Unexpected vegetable ingredients

"By 2022, much more retinol-based skin care products are going to be used. Among the unexpected discoveries are plant extracts that turn out to have beneficial properties, like red onion. In addition, awareness about the need for sustainable packaging and ingredients."

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Maree Kinder from Beauty & Seoul

fermented ingredients

“We will continue to shift towards more vegan-friendly products and more sustainable packaging. It seems that the market is moving away from sheet masks due to their single-use consumption, and is leaning more towards rinse-off masks. I am also seeing that Many brands are launching gentler, fragrance-free formulas that are gentler on sensitive skin. Products with fermented ingredients, such as fermented tea and kombucha, also known for their anti-aging properties, are also becoming popular."

Coco Park from The Beauty Wolf

multipurpose products

"The biggest trend is simplifying routines. It's not like we've abandoned multi-step routines, but people are discovering multi-purpose products. Products that pamper skin and also save time in the mirror are the new favorites."

Sarah Oh of Oh My Gloss

effective skin care

"The trend I'm betting on for K-beauty 2022 is the efficacy of skin care products, with ingredients like vitamin C, retinol, and AHAs/BHAs. Since it doesn't seem like Covid- 19 is going away soon, customers are looking for ways to keep their skin in good condition at home after wearing a mask all day.Go for a multi-purpose skincare routine that can cover different needs, such as anti-aging, radiance, reducing of acne and smoothing of the skin".

Elise Lee of Dot Dot Skin

Vitamin A

"Vitamin A is still very popular, so I expect more Korean brands to launch retinol products in 2022. We'll also see more mask-type products, and long-wear makeup that can be worn over the mask, such as setting lip products and foundations." sponges that don't leave stains".

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Mélusine Tran from Kosame Beauty

Shorter formulas

"Minimalist beauty is on the rise, with no more than 10-ingredient formulas for customers with sensitive skin. Brands like iUNIK are at the forefront of this trend. Sensitive skin is a growing problem, and it's closely related to our stressful lifestyle and the pollution of cities".

healthy shine

"The search for a healthy glow is very popular: being confident with one's skin and focusing on keeping it healthy is one of the main trends in Korean beauty. Forget crystal skin and opt for a simple routine with nourishing ingredients and luminous, such as propolis and hyaluronic acid."

Alicia Yoon from Peach & Lily

Innovation

"Based on consumer feedback and what we see labs developing, I think the big Korean beauty trends for 2022 will focus on innovation in how ingredients are absorbed into the skin. For example, our peach microdarts for deep blemishes deliver their ingredients through our fusion technology."

Sustainability

"I also see continued innovation towards sustainable ingredients and packaging, including compostable ones for single-use items like Shangpree Marine Jewel capsules. I'm also excited about new, more environmentally friendly lab-created ingredients."

Active ingredients

"Repairing the skin barrier and caring for sensitive skin continue to be the main trends. The provision of active ingredients and keeping the skin unchanged will be crucial in 2022."

Charlotte Cho from Soko Glam

hi-tech beauty

"Over the last decade, the demand for high-tech and home beauty devices, such as LED masks and ultrasonic facial cleansers, has increased unabated. Covid has undoubtedly accelerated this trend, as technological innovations in beauty products are now in demand around the world. My prediction is that the next Korean beauty product could come not from the typical niche brand in the country, but from a tech giant like LG or Samsung."

This article was originally published on Vogue.co.uk

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