Ursula Corberó 's skin secret? A serum to renew, moisturize and protect your well-being

The Spanish actress, along with footballer Megan Rapinoe and singer Hikaru Utada, puts face to face with the new formula of Shiseido's most famous serum

Vogue for Shiseido

Good skin care is a vital aspect of the strength and well-being of the Muses of Shiseido: Ursula Corberó, Megan Rapinoe and Hikaru Utada. To ensure the highest sense of self-expression, all three advocate the use of products made with innovative and stimulating formulas. The best example: Shiseido's Ultimune 3.0 Power infusing concentrate serum, the latest in a range that has won 200 global beauty awards thanks to its premium ImuGeneration technology. This technology strengthens the skin in the most advanced way and, today, you can see its effects in action on these influential women who star in the firm's new campaign: power is in you.

Created with a desire to celebrate the individual strength and beauty of Ultimune 3.0 's formula, Shiseido's latest video campaign comes alive through the threesome of muses that drives his narrative. Although they may be distinct by their identities and professional fields, they are bound by a common thread: a sense of themselves revitalized and elevated with the use of Shiseido's Power Infising concentration serum. First, Hikaru Utada. Born in the United States, the first album by this Japanese composer and producer-titled First Love-has become Japan's best-selling release of all time. Impressive, isn't it? It certainly is for us as it is for Shiseido as well, as the brand has used Utada's new song, find Love, as a soundtrack to the campaign's sense of self-empowerment.

He is absolutely right, and his message fluctuates through the video with a refreshing sense of experimentation from beginning to end. Next to Corberó 's theatrical slices (we can see her walking through an opulent house, dressed in an ultra-Romantic design), we also greet the Cocapitan of the American national football team, Megan Rapinoe. Injecting a sense of humanity and authenticity over those 60 seconds, Rapinoe's perception of power is revealed in its most physical form, following his athletic intuition through the football field, imbued with confidence. "everyone must find their inner beauty," he says.

It is an intelligent campaign, simply because it captures the multifaceted community of Shiseido through a new understanding of beauty. The main messages? Release your innate energy and use your power as a beautiful force for the world; two simple (but certainly effective) arguments, which are stimulated by the innovative product. Clinically tested for its effects of deep hydration and retexturization, the Ultimune 3.0 serum prioritises luminosity, softness and resilience in all types of skins, thanks to its refreshing combination of botanical ingredients. In short, it is the key to a healthy and vibrant skin, which consequently brings with it a healthy and vibrant lifestyle. As proof of its effects, you can see the Power is in you campaign and then make sure you try the Ultimune concentrate yourself. Promise: you won't regret it.

This Shiseido serum is sold every 7 seconds (and we know why)

Vogue for Shiseido