There are signature beauty firms and cosmetics that you may not know about yet and it is interesting that you already have beauty on your radar. Yes, those that are almost niche and have been launched with a lot of effort and a well-defined philosophy with natural ingredients, personality and a lot of work and experience behind their creators. This is the case of Modesta Cassinello, a firm born from the understanding of hair and skin by a pharmacist who has turned her concerns into reality and whose formulas are cosmetic treasures for your hair inspired by the Mediterranean lifestyle.
The success of its hair products and cosmetics is defined by unique ingredients that adapt like a second skin to your hair. In addition, its simple philosophy and effective products have the power to generate love at first sight. Care in its formulas with natural active ingredients as well as sustainable, creative and sustainability-based packaging make this firm one of our favorites when it comes to caring for our hair. For this reason, we have interviewed its creator Modesta Cassinello so that she can reveal to us how she cares for her hair and all the secrets behind this signature cosmetic firm that is adding more followers every day.
How did the idea of creating a specific hair line of signature cosmetics come about?
The idea of creating my own cosmetic line for hair care stems from my concern and my connection with the Mediterranean. It was born from the flight from "medicalized cosmetics" both by excess and by default. It is born from understanding the skin and hair, from understanding their evolution and offering them what they need. It is born from a deep and full concept of beauty, which goes through healthy habits that complement the daily beauty ritual.
You are a pharmacist with a doctorate and a diploma in nutrition and you have united both worlds in your products. Why did you leave your job to create this brand that is adding more followers every day?
I have joined both worlds because I think they are very related. Hair health begins with a good diet. I had a pharmacy in Granada and a few years ago I changed residence to Malaga, so I had to leave my pharmacy, that's when I decided to undertake this project. Today, after many years of effort, I am very excited about everything that the entire Modesta Cassinello team has achieved.
What inspired you to create your own brand and what is your philosophy of your signature beauty firm?
For me, signature cosmetics is characterized by a strong personality, values and a clear mission. And the idea of creating my own brand had been around my head for many years, but I didn't even dare to think about it out loud, it was the change of residence that definitely prompted me to take the step and undertake firmly. Today, I couldn't be happier with this decision. We are an honest, transparent and close author cosmetics, which takes care of all the details to enjoy an authentic experience with our hair. Thought and felt from simplicity, from the essential, with natural assets present in the Mediterranean culture in all its fullness, not only in beauty but also in its aromas, its colors, its gastronomy and its culture. The Mediterranean is a way of living and feeling.
How do you find the ingredients that work best for our hair? The artichoke, the salt... Are they suitable for all types of hair?
Each of my products is formulated to best meet the needs of different hair types and our personal needs. Thus, the H02 repairing shampoo is indicated for dry and brittle hair, and the H01 frequent use shampoo is recommended for all those who wish to wash their hair daily. I am looking for Mediterranean ingredients and related complexes, but with proven efficacy on hair health, such as, for example, the carob tree present in the H02 repairing shampoo, the artichoke present in the H01 frequent use shampoo and the brown algae in the H03 shine and shine shampoo. vitality.
Your ingredients are Mediterranean raw materials... What are your roots, have you always liked the world of hair formulation?
My roots are Mediterranean and I have been lucky to have always lived near the sea. In addition, hair has always been a matter of interest to me and from a very young age, I take great care of its health and appearance, something that I have instilled in my whole family. We use Mediterranean ingredients in our formulas from olive oil, honey, sweet almond oil... all of them with proven efficacy in hair care, and it is a way of bringing the magic of the Mediterranean and its culture to our bath.
In addition, you propose sustainable and responsible hair cosmetics that are consistent in formulas, packaging, materials. Was that your idea from the beginning?
Yes. Sustainability is one of the pillars of Modesta Cassinello. Increasingly, people are more aware of the impact that their consumption habits have on the environment and on society, that is why we advance more and more in sustainability, and we will continue to improve every day because we are aware that we have a lot left to reach. It is not only action but also attitude, above all. We have shampoos and conditioners in solid format with 80 percent less weight and zero plastics.
Have you tried products from other firms and they have not worked as expected on your hair?
I have tried a multitude of products from a wide variety of brands and of course, some I have liked and others not so much. It is important to bear in mind that, on occasions, we say that a product has not worked or liked us, but there are times that it is not the fault of the product itself, but that it was perhaps not indicated for your hair or you have not used it. correctly.
Did you hit on the formulas from the beginning? The artichoke shampoo is amazing and so is your salt shampoo that they rave about...
No, but after several tests and attempts, I got what I was looking for. The H07 shampoo with sea salt is a treatment that achieves a balance of cleanliness and a feeling of well-being and is a success. It is a trend, it is innovative and it is effective in hair and scalp care. It is aimed at solving problems that concern us, excess oil, pollution, styling residues, weighed down hair... And it offers an incredible sensation of well-being on the scalp and loose, light hair. Many of those who have tried it say that it leaves hair clean for longer, in short, a wish come true.
Would you risk launching skin products with Mediterranean savoir faire or just hair products?
Now I am focused on hair care, I am passionate about hair and it is a complex and delicate structure. The scalp has a cutaneous part with biological activity and an external part, the hair shaft, which is inert, with a response and behavior different from cosmetics.
Are the products sold only online or also in stores or specific spaces?
Yes, the products can be seen online at modestacassinello.com and laconicum.com. We also sell in specific spaces where the client can receive great advice, such as the Charo Palomo Atelier in Madrid or Spanish pharmacies.
How has the year been despite the pandemic? Author cosmetics is growing?
The year has gone well. Covid-19 has changed our habits and also those of our hair. From hygienic changes, to high exposure to blue light, sedentary lifestyle, uncertainty, have also affected the health of the scalp and hair. Searches related to hair have also increased, people realizing the need to take care of their hair, and for this reason we have received and continue to receive many inquiries. In 2020 we launched our flagship product, the H07 sea salt shampoo and today it is a top seller. It makes me blush, in this very difficult year we continue to grow, although I am very conservative and prudent, 2021 continues with the same growth progression, we are very aware that we are at the beginning of the ladder, and that we have many steps left to increase.
How do you take care of your hair, even if you don't have time?
I always find a hole to take care of my hair! He makes me feel and look great.
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Your basics for a great hair even if we don't have a mane,
Choose a good shampoo suitable for the needs of your hair and apply the product following the instructions.
What are your beauty rituals for strong hair that doesn't fall out?
I have no specific beauty ritual for strong, healthy hair other than a good wash and conditioner. And daily, I gently brush and massage in circular motions to fluff my hair every night, removing residue and dead hair and improving circulation and hair regrowth.
What do you do to make your hair stay clean longer?
Take care of it by offering it the products it needs, eating well, resting the necessary hours and managing stress well. The H07 shampoo with sea salt helps me too.
Your favorite products for beautiful hair
All the products of my line! My favorite combo is the H03 shine and vitality shampoo and the H06 solid conditioner.
Do you wash your hair every day?
I don't wash my hair every day, I wash it every 2-3 days depending on my Pilates training.
Your latest cosmetic discovery for your hair
I can't tell you right now as it's the next release!
Do you always use iron or dryer?
I always use a hairdryer except in very hot weather, leaving the scalp wet for a long time causes it to become irritated. I use the iron to give the final touches, yes, I watch the temperature very well and condition the hair so that it suffers as little as possible.
How many times do you use a mask a week?
I use a hair mask occasionally. Washing and conditioning with the products from my hair line leaves my hair well hydrated. After applying the color I do perform extra hydration treatments by applying the conditioner a few minutes before washing as a pre-shampoo treatment.
How many times do you go to the hairdresser a week, a month?
Once a month, I apply the color and check the cut.
How do you take care of your hair from within? Capsules, foods that are not lacking in your pantry...
I follow a Mediterranean diet, a very suitable eating pattern to take care of our skin and hair, as well as being affordable for the whole family. The good thing about this diet is that it takes into account the quality of the foods that are part of the diet, moderation in the size of the portions, weight maintenance, regular physical exercise, a good rest, proper hydration and adequate stress management, factors that influence the quality of skin and hair.
You have two minutes to get your hair ready... how do you do it?
If the hair is not clean, a dry shampoo gets you out of trouble and if it is clean I always leave it loose, it is the best way for me.
Do you like hair perfumes?
Yes, they give a very attractive point of sensuality and sophistication.
What will be your next releases or what are you working on?
I am working in very different fields, all of them very creative, at the moment I cannot tell you anything in advance, but I am very excited.
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