Skincare: the tendency of the pandemic that arrives to stay

El skincare se trata del cuidado que le damos a nuestra piel para que se vea radiante y sobre todo saludable. Si bien existen diferentes rutinas de skincare, cada cual debe poder diferenciar cuál es la mejor opción, y así lograr un hábito ideal.

The importance of skin care and the skincare became stronger in recent years.According to the study by Global Cosmetic Industry’s Beauty 2020-2030, during the first half of 2020, the skin care sector grew more than 22% led by a 42% increase in purchases online.Confinement enhanced the routine.Take advantage of the time that was not used to move, it was invested in time to dedicate to one.

Skincare: a trend led by Centennials

According to Gelt data, it is a trend led by the centennial generation: people between 15 and 24 years old who have routine exceed purchases for 56% above the average.“It is a generation that changes the elaborate soaps and scarfs..They prioritize the recommendation, the experiences of other people, before publicities, ”says Pablo Rubino, head of Gelt Marketing.

In this sense, it is important to know how consumers know the products they choose: according to GLT's consultation to their users, 40% find the brands on recommendations on social networks, 20% on the recommendation of an known known, and 17% by professionals as dermatologists and cosmetologists.

The generation that follows, millennials, are the least involved in skin care: they consume 74% less products than the average.The consumption of care products increases in the next generation."It makes sense that it is so, because it shows that these generations, from millennials up, associate skin care as something to deal with as it ages," says Rubino.

While there are so many skincare routines as skin types, Gelt investigated among its users how many products make up this routine: 30.6% use 4 or more, 13.9% use 3, 30.6% two products and 25% one product.

Source: Gelt