Paula's Choice, the most popular cosmetics firm on TikTok, arrives in Spain Paula's Choice, the most popular cosmetics firm on TikTok, arrives in Spain

After taking TikTok by storm, the cosmetics firm Paula's Choice lands in Spain to revolutionize the world of beauty. Its effective formulas have made many of its products go viral and have become an essential staple in many people's dressing tables.

Initially driven by her determination to find a solution to her acne and eczema problems, Paula began studying labels and ingredients, discovering that she had been using the wrong products for a long time. Since then, she has dedicated herself to learning about the science of facials and sharing her knowledge to help others. In this way, she began her career as a skin care communicator, with the publication of 20 best sellers on beauty, countless appearances in the media and her famous Beautypedia.

Among their best sellers is the 2% BHA liquid scrub, which has become a terror for blackheads and whiteheads. Since TikTok echoed this product, thousands of reviews have been uploaded to the social network, reaching more than 140 million views.

This exfoliator based on beta hydroxy acids (mostly salicylic acid) cleanses the pores, removes dead cells, minimizes the appearance of pores and achieves smooth and unified skin. It is ideal for oily and acne-prone skin, it can be used 2 to 3 times a week.

On the other hand, the green tea extract that it incorporates in its formulation is an antioxidant and, therefore, helps to protect the skin from free radicals that come from the sun and that can potentially damage the skin, making the skin skin looks brighter.

Paula's Choice does not promise miracles, but results with formulas that contain active ingredients in adequate concentrations and stable pH levels. However, in the case of exfoliants, sensitive skin should be careful, since it can irritate it at first. In this case, it is best to use it only once a week and increase the frequency as the skin tolerates it more.