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Gen Z buys more skin care than any other generation in history

Beauty
The obsession with glowy skin is real.
Mon May 31 2021 04:30 PM
Natalia Chavez
@natcfelix

Generation Z is more focused on skin than makeup, hair or perfumes, a new study indicates. It is a fact that this is the generation that consumes the most skin care products and, above all, they begin to take care of their faces at a young age, since they are at most 21 years old, considering that they were born after 2000.Gen Z buys more skin care than any other generation in history Gen Z buys more skin care than any other generation in history

Gen Z spend more on skin care compared to Millennials, Gen X and Baby Boomers. 41 percent of those surveyed said it was their top category among all beauty products, the Klarna study found. Goodbye makeup.

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And it makes a lot of sense, since we've never seen such a boom for having the best skin ever. Surely your Instagram feed is full of posts about best sunscreens, best cleansers and even pseudo dermatologists. So makeup is not the priority of the youngest, as it was until today. We all want that glowy skin of Hailey Bieber.

Gen Z buy more skin care than any other generation in history

Gen Z see skin care as a long-term investment. Yalo said JLo. “Younger generations of shoppers are jumping on this health-conscious bandwagon and taking care of their skin. Instead of thinking about how to decorate their skin, they think: 'How can I make my skin look good in the long run?' We call this 'Conscious Shopping' and we think it could last for the next decade. said Michela Griffin, business leader, beauty and accessories at Klarna.

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"From an investment standpoint, these are beauty products and routine, but for the first time since we reported this data, Generation Z spent more on skincare than the other generations," continued Michela Griffin.

This does not mean that cosmetics have been forgotten. Griffin added that Gen Z shoppers are more interested in bright makeup palettes, especially for the eyes. Let's just say that Euphorial makeup is here to stay.

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Among the products that Gen Z are looking for, these are the top 10, I don't know why I'm not surprised to see Kylie Cosmetics on the list.

1. Versed on the Rise Firming Serum2. Revolution Skincare Rosehip Seed Oil Essence Spray3. Kylie Skin Holiday Skin Care Set4. Glow Recipe Watermelon Glow Niacinamide Dew Drops5. Tatcha The Dewy Serum Resurfacing Plumping Treatment6. Beautycounter Tint Skin Hydrating Foundation7. MAC Cosmetics Frosted Firework Extra Dimension Skinfinish8. Bio-Oil Multiuse Skincare Oil9. Becca Weightless Blur Foundation10. Kiehls Avocado Nourishing Hydrating Mask

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skin careSunscreenMillennialsGeneration Z
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