La firma italiana Gucci, por fin reveló su tan esperada campaña de carteras de lujo titulada « Beloved » (Amado). Dicha campaña fue creada por el director creativo de la casa florentina, Alessandro Michele, rindiéndole homenaje a los bolsos de la marca, los cuales se han convertido en sus accesorios favoritos.
Four were the models selected by the designer, taking into account his favorites and the meaning of these pieces for the Italian firm.The launch of the campaign was made in the form of an American ‘talk show’.
The program was conducted by presenter James Corden, who in a fun way, pretended to invite four recognized faces to talk about his beloved Gucci bag.
British singer, composer and actor Harry Styles was in charge of presenting Jackie 1961. He has an elegant curved shape and a distinctive golden metallic closure, this piece became an emblem of lifestyle in the 60s and 70s, and LeHe owes his name to First Lady Jackie Kennedy, who also loved this bag.
The GG Marmont made its first appearance in the 2016 Pre-Fall WomenMonogram of the double G that the Italian firm used in the 70s.
The 1955 Gucci Horsebit, is the most current design of the collection, as it was first seen last year in the Cruise collection with the same line that six decades ago.This luxurious bag arose after a archive study of the year 1955.
The Gucci Dionysus, was for the first time in the Autumn Women's Fashion Parade - Winter 2015. This piece was Alessandro Michele's first design for the house, which demonstrates the creative vision that led him to be director of the brand.The bag has metal pieces with the figures of two heads of tigers in the form of a spur, which refer to the myth of the Greek god Dionisio.