The best -selling luxury bags among younger collectors

Tendencias

19·10·2021

Los bolsos de lujo más vendidos entre los coleccionistas más jóvenesLos bolsos de lujo más vendidos entre los coleccionistas más jóvenes Los bolsos de lujo más vendidos entre los coleccionistas más jóvenes

The previous generations were made up of the perfume or shirt.And you, how old you were when you bought your first brand bag?

PorBlanca de Almandoz@balmandoz
Lectura: 4 minutos
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© Carola de Armas/ Gtresonline

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Autumn/Winter Trends 2021/2022

North West is 8 years old and a Birkin de Hermès.Kim Kardashian's daughter and Kanye West were given her first Louisvi with only 3 years (a Nano Speedy, by the way) and at 5 she incorporated a Lady Dior to her collection.There is no doubt that his is not just any closet, and still serves to illustrate the growing interest of the youngest for which, they say, it is one of the safer investments in the market.The luxury bags are to the Zeta what the shirt with the horse or the sweater with the flag constituted in their day for the Millenic generation: the first "brand" acquisition and at the same time, a symbol of social status of social status.

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The preferred luxury bags of the youngest collectors

Los bolsos de lujo más vendidos entre los coleccionistas más jóvenes

Several Tiktok accounts travel high -end stores in search of the cheapest product you can find in them.In Louis Vuitton, a keychain;In Jacquemus, socks.The popularity of this type of profiles is explained just like the success of the Ralph Lauren perfume, the Prada Sun glasses, the Chanel's lipstick, the Dior shirt or the Gucci belt.These desire objects embody the most affordable luxury to the one that can be aspired without saving for months or compromising the salary.Now, for new generations that prefer to experience to possess, other factors such as durability, quality and sustainability come into play.In other words, awareness weighs more than appearance.

Maybe that's why they rent more (Carrie Bradshaw did not even think about the possibility until she hired her assistant in the second sex movie in New York, 2010) but when they decide to buy, they point higher than their brothersolder ever dared to dream. Si acaso, cuando Karl Lagerfeld, Lanvin o Isabel Marant lanzaron una colección con H&M o cuando Prada colaboró con Adidas.Only then would they have dared with those garments above the hundreds of euros that now, on the other hand, they get exhausted in Zara or Massimo Dutti.

With the problems of youth unemployment and work precariousness it seems difficult to believe, but the girl who cried when they learned that they were going to buy a Louis Vuitton bag belongs to the same generation where not everyone can afford to acquire a house.They represent the two ends of the same segment and still, under the premise that a luxury bag is a value as safe as gold, no one should be able to cross out irresponsible for wanting to invest their first salary in an accessible property.For his parents, it was the first car or the motorcycle;For them, it could be a 2.55 of Chanel.According to our calculations, they just need to save a daily visit to Starbucks over the next three and a half years.

© Carola de Armas

A few fortunate have received it as a graduation gift, others as a family relic, the rest have saved long and hard to wear one of the bags that the girl who is still on Instagram collects in her dressing room.The fact is that, aware of their potential, brands are gradually directed towards those increasingly young people who do not have to blush when they ask them about their bag because it is not usually imitation.

In brands such as Gucci, a high percentage of income comes from the pocket of jeans of children under 35 years, so the Italian house has consolidated a moderate price strategy that also apply in Prada, Saint Laurent, Jacquemus or, to a lesserMeasure, Balenciaga.According to report published by RetViews, accessories and footwear represent 75 % of the luxury market, mainly bags and shoes.In addition to being the two great weaknesses of the collectors, they are the two favorite trends of a generation for which to dress well goes for combining a Zara dress, with a new balance shoes and a boot bag Veneta.For sample, fashion week.

"Although Gucci, Saint Laurent and Jacquemus are among the five most viewed women's bags in Lyst, Prada and Balenciaga are the brands within the most popular, which have experienced a greater increase in searches during the last two months," they tell usFrom the luxury platform, just one day before publishing its quarterly report The Lyst Index.

© Lara Costafreda

If these are the 30 best -selling luxury bags, these will be the best selling among minors.Starting with the Birkin de Hermès that North West has and we all want.

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The preferred luxury bags of the youngest collectors

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