Telva a timeless design bag, quality and made in Spain;This is what you will find in South Sac

Inspirados en obras de arte y en la naturaleza, losbolsos de SUR SAC son piezas confeccionadas a mano que revindican la moda sostenible, el diseño atemporal y la buena calidad. Nacida en una tienda física, la marca española busca ahora potenciar el canal online. Sobre ello hablamos con su creadora Ana Gallego, y para repasar los comienzos, descubrir sus fortalezas y debilidades, así como sus planes de futuro.Telva Un bolso de diseño atemporal, de calidad y hecho en España; es lo que encontrarás en Sur Sac Telva Un bolso de diseño atemporal, de calidad y hecho en España; es lo que encontrarás en Sur Sac

It is a rigor question, how did the brand start?

I was always around my head to have my own fashion firm.I had worked in marketing in the sector and wanted to create a brand in which I could involve me throughout the process, from design to sale.I started making a small collection;I showed it to a store in Barcelona, a city where I live, and I was lucky that it liked and sold.Thus began the story of my brand.

Sustainability is very important for you, right?

It is a vital concept, which accompanies me from beginning to end.I bet on sustainability both in materials and in my way of working, since design timely pieces, so that they serve for years, that never go out of style.My motto is "less is more", and I want accessories that survive;We do not eliminate ideas, we always develop them so that they have a second life again.Now, I have to recognize that this field has not been easy, since maintaining the intact idea is not simple.In addition, I always look for proximity, that's why my workshops are in Barcelona or surroundings, despite what this is in terms of prices.

Another thing we like about you is that you are a faithful defender of doing everything in Spain

Since the idea was around my head, I was clear that everything had to be #Madeinspain.In Catalonia there was a lot of tradition of skins and artisans, and I thought that why I was going far when I have the best material at home, right?I believe a lot at home, and that allows me to go to the workshop, see the design and follow up.If something is not going well, you have the opportunity to stop the process to improve the product.It is essential to be on the workshop process to have an optimal final result.

Telva Un bolso de diseño atemporal, de calidad y hecho en España; es lo que encontrarás en Sur Sac

You are one of those who find the design at the moment or everything takes time

Now I have a workshop with which I feel comfortable, because they know what I like.We did several prototypes and things are already roll.I confess that I have gone through several and that it has not been easy to achieve the quality I am looking for.For me that is essential, because I work with volumes that need very special care.

What is the star bag?

The most emblematic is Valentina, a box -shaped bag made of beef skin and inspired by an Oteiza work.Its peculiarity is that it has an invisible magnet, an inner pocket and the gold -recorded logo.

You just launched a jewelry capsule collection, what can you tell us about it?

I started with bags and I will always continue with them, but the opportunity to make an interesting jewelry collection has emerged, and I have launched.This is another 3D project - I work with this methodology in my accessories - and for this occasion they are accessories, bracelets and necklaces made in PL, a biodegradable material, and that are carried out on request.Each piece has been manually post -produced and they are sanded, cleaned, ventilated and rehydrated with organic and local vegetable waxes, to provide warmth.

Does the brand name have any story to tell?

I am a lover of French design and, deep down, in my brand there is a clear French influence.I was clear that I wanted a compound name, that was something that knew it had to be so.South means on and bag;I think it is a perfect way to explain the brand.

Your lazy point is ...

In capital letters, finance.I have studied design and I lack an important part of the company's world.With the passage of time you are realizing the shortcomings you have to launch a product.I am very emotional with the pieces, but then the person who carries my finances, studies the subject and has taken back the model, since it is too expensive.Maybe my loose point is that I am much more dreamy than financial.

The brand is already consolidated, but what did you do to make yourself known?

I work honestly.I want the customer to know what is behind my brand, so I have tried to explain the concept well, but there is also a lucky factor, when someone sees your product, publishes it and is released.At first we wanted to strengthen the brand in the multi -brand store, then we have made the online channel especially with the pandemic and now, we are focused on it.We would love to enter some powerful online platform.

If you had to give advice to a young entrepreneur, what would you say?

To undertake you have to have a lot of strength, believe a lot in yourself and fight.They are small productions that give headaches because everything is more expensive, and you have to be above the entire production process and that wears very much.

Any confessable future plan?

I want to dedicate myself more to design.I would like to try their luck in the world of the hatry, because I studied it in the race and I love it.The matter is to go little by little and do it well;Not for running and wanting to cover much more triumphs.Entering with more points of sale in the south is another of my pending subjects.Being a minimalist product triumphs in the cities of the north, but I have to spend more time to the south.

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