TAG Heuer Connected Golf Edition: taking golf to the next level

TAG Heuer, the Swiss luxury watch brand, has revamped and updated the popular Golf Edition of its Connected watch by introducing improved mapping and an innovative club recommendation tool.

TAG Heuer has announced new features, including the world premiere of enhanced maps and an exciting club recommendation tool, for its popular Connected Golf Edition watch. The luxury watch brand has also recently established a collaboration with professional golfer Tommy Fleetwood, who will wear this model.

TAG Heuer Connected Golf Edition: the ideal golf smartwatch for the new season

Launched in June 2020, the TAG Heuer Connected Golf Edition watch quickly established itself as the smartwatch of choice for the global golfing community. The brand's CEO, Frédéric Arnault, explains: “Playing on a TAG Heuer Connected watch is a true game changer that will give any golfer an immediate competitive advantage. And it does so without compromising elegance and style."

Professional golfer and TAG Heuer ambassador Tommy Fleetwood says: “I love wearing this watch both on and off the course. The features are very well thought out, they make the game more accurate and I can't think of a golfer whose game doesn't benefit from it. If I had to single out one feature, I personally enjoy the ranged shooting feature. I see how my drive behaves on the golf course given the real world conditions I'm playing in, timing this has worked perfectly for me while I've been testing my new clubs."

Enhanced 2D and 3D mapping

TAG Heuer Golf has always stood out visually for its exclusive mapping technology, which displays interactive 2D maps on the watch and realistic 3D courses on the smartphone. But TAG Heuer takes the experience to another level with this latest update. The Connected Watch now shows enhanced 2D maps with more detail, including forests and individual trees. The mobile app also comes with huge improvements to the 3D maps, both on Android and iOS, as all textures (water, rough, fairway, etc) and other elements (trees, walls, etc) have been updated. On iOS devices, TAG Heuer has innovated by using SceneKit, Apple's latest high-end 3D graphics framework, to make 3D renderings more detailed than ever. iOS users will even enjoy a simulated shot path for better post-round viewing on their phone. The overall feel and design make the experience more realistic than ever and reminiscent of footage seen on broadcast of professional tournaments. These renderings are exclusive to TAG Heuer Golf and show the brand's commitment to constant innovation.

The Driving Zone feature, exclusive to TAG Heuer, has been a huge success since its launch in June 2020. It automatically shows players the landing zone of their previous tee shots, helping them adopt the strategy that suits them best.

The TAG Heuer Golf application has accurate and up-to-date maps of more than 40,000 courses around the world and can accompany any player no matter where his love of this sport takes him.

club recommendation

One of the most interesting new features of the watch is the innovative club recommendation tool. As the user moves the target on the map, the appropriate stick is recommended based on the distance. The user can first set the distances for each of their clubs, and the watch will take into account the shots you have recorded for an even better recommendation. The feature can be easily disabled for players participating in tournaments or on courses where its use is not allowed.

Improved punctuation

Keeping score on the watch is one of the features most appreciated by users of the Connected Golf Edition model. The revamped app now allows you to display your score in stroke play, stableford or match play, making the watch the perfect companion for friendly rounds and competitions.

For players who want to play with both their TAG Heuer Connected Golf Edition watch and their smartphone, a new built-in Bluetooth connection enables faster pairing, offering an even more seamless experience when starting a round or synchronizing scores and hits.

TAG Heuer Connected Golf Edition buttons: record shots and distances with optimal precision

The shot tracking function, activated by the top push button, has proven to be highly appreciated by TAG Heuer Connected watch wearers. More than just score tracking, it also records the distance of the shot as the player approaches the ball. For iOS users, the shot trajectory is simulated and displayed on the phone's 3D maps for post-round analysis. Also, the more players register their shots in this way, the better the club recommendation will be.

The TAG Heuer Connected watch: the refinement of luxury watchmaking and next-generation digital capabilities

The TAG Heuer Connected watch features an ultralight 45mm black titanium case that reflects the design and refined finish of the brand's famous chronographs. It is crafted in the purest watchmaking tradition, with a state-of-the-art, custom-designed, performance-driven digital experience. The TAG Heuer Connected Golf Edition model is delivered in an exclusive case, with a specific travel bag and a box of golf accessories. It offers customers an eye-catching and versatile digital wristwatch to enhance their individual lifestyle and golf game.

This high-tech luxury Connected watch is presented on a special white rubber strap with green stitching and a texture reminiscent of a golf ball pattern, as well as an alternative perforated black rubber strap for everyday and more formal wear. Thanks to its intuitive interchangeable strap system, with a single clip movement, the wearer can effortlessly change the look of the watch. Other styles are available in durable rubber, offered in a classic black scale pattern with red or lime green stitching, or in bolder perforated reds, oranges, blues or khakis. The striking rubber and leather straps are also available in green or brown.

The experience on the wrist is complemented by the TAG Heuer mobile app, which allows for even greater personalization and insights into the user's other sports activities, such as running, cycling or fitness. TAG Heuer has also added a new Wellness App to its digital ecosystem, which allows users to keep fit, simply and effectively, while maintaining their lifestyle.

More information and price, on the official website of TAG Heuer