Nathy Peluso has found what will be the most viral and trendy bag of the year

Bimba y Lola has been one of our favorite firms for many years for many reasons. What began as a love story for her bags has become a romance that also encompasses garments, accessories and those striking jewels that never go unnoticed (her earrings always lift any style, expert word). In addition, beyond their designs, Bimba y Lola has spent several seasons embodying the ideals and character of a generation that loves art, music and freedom. All this and much more is precisely about his latest campaign, baptized as Love, Always, and which stars Nathy Peluso.

The Argentine singer and performer joins forces with the Spanish firm and shows us all the clothes and accessories that are going to be a trend in a few months through a fun video where she fully represents us at Christmas dinners. At a family dinner after-dinner, the singer sneaks under the table to go celebrate with her friends the real party where they dance alongside the dancers of the Marseille National Ballet, a hit from the 90s: Rhythm is a Dancer . The choreography is the work of (LA)HORDE, the French art collective, and the photography is the work of André Chemetoff.

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Thus, the campaign becomes an ode to life, where different disciplines of art such as music, fashion, dance or converge and are celebrated.

The bag that will be viral among those who know the most about fashion

The jewel in the crown of this new collection is the LOGO CHIMO bag, we advise you to write down its name well because we predict that you will not stop seeing it at the hands of influencers and fashion experts. This new Bimba y Lola bag is centered around the firm's circular logo, giving it a new treatment and a very recognizable image.

The LOGO CHIMO bag by Bimba y Lola is available in several different colors, from the always successful black or white to daring shades such as purple or orange and acid green with animal print. It can also be found in different fabrics such as leather or laminated fabric and in various sizes different, so they adapt to all styles and situations. This bag is not only capable of elevating any look, but promises to accompany us from day to night.