Universal and eternal love. Under this premise, the Maison Cartier presents "Love is All", a film full of stars that becomes a true hymn to love for this Christmas. A tribute to the most powerful and vibrant feeling that the jewelery house shares with joy, generosity, and with protagonists who celebrate the family in all its forms.
For the first time this particular and successful family created by Cartier is put in front of the cameras in a film shot in Paris, Los Angeles and Shanghai. After all, who doesn't have a few members on the other side of the world?
"Love is All" brings together several friends from the Maison such as Ella Balinska, Mariacarla Boscono, Golshifteh Farahani, Mélanie Laurent, Troye Sivan, Monica Bellucci, Khatia Buniatishvili, Lily Collins, Jackson Wang, Willow Smith, Annabelle Wallis and Maisie Williams to the sound of one of the most successful manifestos of the 70s. Do you want to discover it for yourself?
An incredible cast of twelve global stars who inspire each other and unleash their energy and creativity through this joyful anthem. The result? A mix of talent, culture and artistic diversity that perfectly reflects the vitality of the Maison Cartier. "Believing that together we are stronger and more authentic is part of the Cartier philosophy, which is why we have brought together this inspiring community of artists who live life in a spirit of celebration. Together, they seem to challenge to gravity through the red Cartier case, which they have filled with joy", comments Arnaud Carrez, Executive Vice President and Marketing Director of Cartier International.
In addition, the choice of the pop song "Love is All", composed in the 1970s by Roger Glover and Ronnie James Dio, is also very significant, since, as it proclaims: "We must live together". Cartier's film wishes to share the universal message of this warm and joyous song during the Christmas holidays, the most important time of the year to gather, celebrate and pay tribute to the family.
It is a strong declaration of the appreciation of art and culture by a Maison that knows that we must think beyond the established canons and challenge the limits, as well as overcome obstacles and everything that stops our life or our desire to liberate our heart.
Directed by the British Charlotte Wales, a young director and fashion photographer, known for her fresh and carefree approach, this film reflects one of Cartier's pillars: the belief that the uniqueness of each person is enriched by that of others and that These connections reinforce our talents. Do you want to see more? Take a look at the photos of the 'making of'.